Pilot Fish Media

Summer sun means summer fun, and our team are ready to make the most of it. 😎 👋

Swipe to see what Team PFM has planned. 👉

On International Non-Binary People's Day, here are 5 ways to be an ally to non-binary people at work. 👋

✅ State your name and your pronouns in places like email signatures. It makes it easier for others to share their own

✅ Use inclusive language to describe and refer to others

✅ Always use people's chosen pronouns and titles

And beyond the basics...?

✨ Don't make mistakes a big deal! Being kind and respectful goes a long way

✨ Celebrate and support your non-binary colleagues!

It's Monday: time for some social media news!

Welcome back to ✨In Other News✨, the series where we do the reading, so you don't have to…

This week’s digital marketing headlines👇🏻

⭐ Musk requests real-time API info from Twitter
⭐ Twitter introduces 'Twitter Write'
⭐ Instagram introduces age-checks to curb underage use

Learn more on our website below👇🏻

https://fal.cn/3q8uw

See you next week for another round of digital marketing insights!

Here's your 1-year reminder to change over to Google Analytics 4 ASAP! 👇

Google Analytics 3 will stop being operational from July 2023. From then, you'll no longer be able to use it to analyse web traffic, and Google is likely to erase old data to comply with privacy laws.

When should you switch over? The sooner, the better. You can collect data with Google Analytics 4 as soon as it's set up, and it comes with a couple of handy benefits...

✨ GA4 is built for our cookie-less world
✨ It's predictive (using if-then pattern-based prediction)
✨ It complies with privacy laws
✨ It combines the data from mobile and web users

So, what are you waiting for? Remember to switch as soon as you can!

The afternoon slump has hit. You're low on energy and need a boost.

On National Sweet Month, we want to find out: what's the perfect WFH sweet snack?

Pick your winners! 🍬

Another week, another round of hot digital marketing insights!

Welcome back to ✨In Other News✨, the series where we do the reading, so you don't have to.

This week’s digital marketing headlines 👇🏻

⭐ LinkedIn adds a new reaction
⭐ Instagram rolls out a TikTok-like infinity feed
⭐ Meta expands its creative options for reel creators

Learn more about each of these insights by heading over to our website for the full article below 👇🏼

https://bit.ly/3zRvAZq

See you next week for another round of digital marketing insights!

Celebrating neurodiversity in the workplace and beyond means the world to us.

So, on Autistic Pride Day, we're sharing some of the autistic people who inspire our team!

🌟 Ellie Middleton, a Personal Brand Manager at Great Influence who's been using social media to spread awareness of neurodiversity

🌟 Paddy Considine, an actor, director and screenwriter

🌟 Greta Thunberg, a climate activist famous for her school strikes for the climate

Thinking of someone we should know about? Tell us more about them in the comments!

Welcome back to ✨In Other News✨, the series where we do the reading, so you don't have to.

This week’s digital marketing headlines👇🏻

⭐ LinkedIn steps up their game to keep your feed as relevant to you as possible
⭐ Youtube introduces a new ‘popular parts’ feature to their app
⭐ VidMob reveals the creative best practices for advertising on Snapchat

Learn more about each of these insights by heading over to our website for the full article below👇🏽

https://bit.ly/3aEP5d5

See you next week for another round of digital marketing insights!

Bigger is better when it comes to your social media followers. Right? 👀

Not always. 🙅🏾‍♀️

Your online community should add value both ways.

You want people on your wavelength, who get and want your product.

So, how do you find them?

We've got a few tips over at our article. Read it here: https://bit.ly/3sUWgUN

Let’s kick off the week with a fresh round of digital marketing insights!

Welcome back to ✨In Other News✨, the series where we do the reading, so you don't have to.

This week’s headlines👇🏽

⭐ TikTok dives into gaming
⭐ Instagram gets a visual refresh
⭐ Meta opens its first IRL store

Learn more about each of these insights by heading over to our website for the full article👇🏽

https://bit.ly/3GqFcM4

See you in a fortnight for more news and insights!

If you feel like you're sabotaging yourself, this one's for you. 👇

In our latest blog, our Junior Digital Marketing Executive Lilly takes a look at the stories we tell ourselves, where they come from and how we can all break the cycle.

Take a read at our article: https://bit.ly/3LwOBmP