Elastic
The Branding Specialists. Understand and use the power of brand to create differentiation and demand for your business. https://elasticcreative.co.uk/
Our step-by-step process is collaborative, creative, energising and effective.
We wish you the happiest of holidays and much prosperity in the new year.
In this blog, our creative director, Lauren Rennet, shares about the time her grandfather witnessed the birth of the computer, a precursor to AI, at Bletchley Park during World War II. Read more now. Link in the comments.
10/09/2024
The Elastic team are deeply sorry to hear about the passing of James Earl Jones. His commanding voice as Darth Vader in Star Wars and Mufasa in The Lion King played a huge role in many people’s childhoods. He also had memorable live-action roles in movies such as Coming to America, Field of Dreams, Conan the Barbarian and Clear and Present Danger. He will be greatly missed.
We discussed the impact that James’ iconic voice brought to the role of Darth Vader in our Power of Voice blog post here https://elasticcreative.co.uk/2022/05/18/the-power-of-voice/
In the rapidly evolving business landscape of 2024, branding has become more crucial than ever. This blog will delve into the essence of branding, explore its evolution, and explain why it remains a cornerstone of business success in 2024.
Here's this week's Elasticity for you. Link in the bio - https://bit.ly/45YTK2k
13/08/2024
Brand management can make a difference by getting people to notice you, compelling them to engage and convincing them to convert. Here's this week's Elasticity for you. Happy reading!
Link to blog - https://bit.ly/45YTK2k
Predictability is the enemy of excitement, the antithesis of buzz-worthiness and effective branding. Even if you’re selling predictability itself, such as banking services, healthcare, or transportation, you need to think elastically if you want your brand to be seen, heard, and recommended. You need to be willing to be unpredictable.
In this week's blog, we decided to discuss exactly that.
Link to blog - https://bit.ly/45YTK2k
We’ve all had that awkward moment of forgetting someone’s name moments after being introduced. A hard-to-pronounce, overly complicated or bland brand name can have the same effect on potential customers. With the right name and brand activation strategy, your brand can become the one on everyone’s lips.
In this week's blog, we decided to discuss exactly that.
Link to blog - https://bit.ly/45YTK2k
What is it about the mechanics of digital platforms and social media that have made it so hard to find a middle ground, and what can we do about it? In this blog, we decided to discuss exactly that.
Link to blog - https://bit.ly/45YTK2k
Companies prioritising brand culture internally enjoy the benefits of a more collaborative, motivated, and aligned workforce.
Read our blog today. Link in comments.
In brand building, differentiation is key. Elastic thinking provides the perfect framework. We are Elastic by name and nature.
Read our latest Elasticity blog here - bit.ly/4bHkDJn
Congratulations to Chris van der Kuyl and the brilliant team at 4JStudios on the launch of their brand-new game Manic Mechanics! A chaotic, cooperative quest that requires quick thinking and collaboration in a race against the clock.
It was a real pleasure for the Elastic team to design the Manic Mechanics brand identity, for the 4J Studio team to bring to life.
Out 13th July on the Nintendo Switch. Find out more here
https://www.4jstudios.com/4j-studios-presents/manic-mechanics/
06/06/2023
The woman behind three of the most iconic romantic comedies, When Harry Met Sally, You’ve Got Mail, and Sleepless in Seattle.
A writer, director, playwright, producer, and journalist Nora Ephron’s career still inspires people today. Our Content Marketer Aimee decided to look more closely at Nora Ephron’s work in our newest Elastic Thinker blog.
Read the blog here! https://bit.ly/43Iyqvl
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