Woolkind

Stacking the Woolkind wall of wool 🧡

You pick the colours, we create, the combinations are endless 🌈

Some days are almost sold out and I really want to see you there 🧶

This August, I’m doing a daily talk for the Edinburgh Fringe on sustainable fashion, what wool’s role in the future of clothing looks like, and everything I’ve learned from working in the industry.

If any of that sounds like your kind of thing, come along. I’d love to meet you in person.

Search “knitwear” on Edfringe.com/tickets to grab yours or the link is in the bio.

Laurence x

Every time the temperature drops in June, I’m never the one caught off guard 😄

A Woolkind neckerchief in your bag sorts that. Lightweight, soft, and just enough warmth when the weather changes its mind, which in June, it absolutely will.

This week only, I’m offering free shipping! If you’ve been thinking about it, now’s a good time.

Shop neckerchiefs at woolkind.com

Laurence x

Can I be honest with you for a minute? 🙈

For a long time I played it safe with Woolkind. Neutral tones, understated pieces, the kind of knitwear that didn’t ask too much of anyone, and it was fine, but fine isn’t really what I got into this for.

The decision that changed everything was leaning into brightness fully, with bold colour combinations and pieces that make you stop and feel something.

The response was immediate, and you didn’t just like it. You loved it.

Turns out when I stopped making things for everyone, I started making things for you 🧡

Laurence x

I’m giving up wearing colours...

Just kidding 😅

Are you interested in sustainable fashion?

I’ve got 300 tickets available for my daily talk at this year’s Edinburgh Fringe Festival, and I’d love for you to join me.

I’ll be sharing my thoughts on sustainable fashion, what I’ve learned from working in the fashion industry, and why I believe wool has such an important role to play in the future of clothing.

If you’re interested in fashion, sustainability, or understanding more about the choices behind the clothes we wear, I’d love to see you there.

Search “knitwear” on Edfringe.com/tickets for tickets or follow the link in my bio.

See you there,
Laurence x

This really happened 😳

I’d gifted it to an influencer and she was selling it on, so I bought it back. Not because I was upset about it, I get it, people move things on. But Woolkind pieces deserve to be in the arms of someone who loves and cherishes them.

Make it yours and keep it yours.

Laurence x

POV: You always dress for joy ✨

Not for the occasion, not for the weather, and not for what anyone else is wearing. Just for the feeling of putting something on and knowing today is going to be a good one.

A huge thank you to everyone who ordered one of my custom tank tops 💛

I’ve been blown away by the support and can’t wait to see you wearing them.

If you missed out this time, make sure you join my mailing list. Subscribers are always the first to hear about new launches and exclusive drops, so you won’t miss the next one.

Drop a note below if you want me to update you when the next pre order window opens.