Purple Squirrel Consultancy

Be honest — do you actually know if your business is making money right now?

Not roughly. Not 'I think so.' But actually, clearly, confidently know?

Most small business owners I speak to don't. And that's not a criticism — it's just the reality of running a business when you're also the one delivering the work, managing the customers, and keeping everything moving at once.

Here's the thing that trips a lot of people up: profit and cash flow are not the same thing.

You can be profitable on paper and still not be able to pay yourself this month. You can be busy and fully booked and still be running out of cash. It happens all the time — and it's one of the most common reasons good businesses hit a wall they didn't see coming.

Knowing the difference — and being able to read both — is one of the single most valuable things you can do for your business. Not because it's exciting (it's not always), but because it means you're making decisions based on what's actually happening, not what you hope is happening.

That's what I help people do. Not with complicated spreadsheets or corporate jargon. Just clear, plain-English financial understanding that gives you the confidence to run your business properly.

Financial Clarity for Confident Decisions. That's the whole point. 🐿️

Comment YES if you know your numbers — or NO if it's more of a mystery. Let's see how many of us are in the same boat!

I've worked as Finance Director and Senior Auditor for multi-national companies across the UK, Europe, and North America. I know the financial world inside out — and I'm here to make it work for you.

No jargon. No overwhelm. Just clear, honest guidance that helps you understand your numbers and make better decisions for your business.

Whether you need 1-2-1 coaching, a workshop, or ongoing mentoring — I work with people who are brilliant at what they do and want to feel just as confident about their finances.

Follow for weekly no-jargon business tips, or find the link in my bio to explore how we could work together.

Click the link below to get my FREE Business Health Checklist
https://bit.ly/4e6kOSU

Get your FREE Business Health Checklist

After 30 years in corporate finance, I walked away to do something that actually matters. Here's why I started Purple Squirrel...

For three decades, I sat in boardrooms with some of the biggest names in manufacturing and aerospace — writing policies, building KPI frameworks, stepping in as Interim Finance Director when businesses needed steadying. I worked across the UK, Europe and North America. I was good at what I did. But somewhere along the way, I started asking myself: who is all this actually helping?

The answer was almost always: a faceless organisation that didn't need my help anywhere near as much as the person down the road trying to run their small business without a clue what their P&L was telling them.

So I left.

I started Purple Squirrel because I genuinely believe that financial clarity changes everything for a small business. Not the corporate jargon version — the real, plain-English version that helps you make confident decisions, stop losing sleep over your numbers, and actually enjoy running the business you built.

I'm based right here in Derby, and the businesses I want to work with are here too. The bakery owners, the therapists, the tradespeople, the creatives — all the brilliant people who are brilliant at what they do and just need someone in their corner who understands the financial side.

Financial Clarity for Confident Decisions. That's what I'm here for.

Drop a 🐿️ in the comments if you're a Derby business owner — I'd love to connect!

Knowing your numbers is one thing. Knowing what to do about them is another.

That's why alongside the Business MOT report, I offer a 30-minute debrief call where we go through your results together — and I help you pinpoint your top 3 priority actions.

Because a report sitting in your inbox doesn't change your business. But a clear, focused plan just might.

The Full MOT + Debrief is £147. It includes:

📊 A comprehensive 20-metric financial health check
📄 Your personalised report, delivered within 5–7 business days
📞 A 30-minute call with me to walk through the findings
✅ Your top 3 actions to take away

Or start for free with the Mini MOT and see what comes up.
Either way — I'd love to help you get a clearer picture of your business.

🔗 https://purple-squirrel.uk/mot/

Do you know your gross profit margin? Your quick ratio? Your debtor days?

If those terms made you wince a little — you're not alone. Most small business owners didn't start their business to become financial analysts. But understanding these numbers can be the difference between growing confidently and firefighting constantly.

The full Business MOT covers 20 metrics across four key areas of your business — and all you need to do is upload your Balance Sheet and P&L. I do the rest, and send you a plain-English report within 5–7 business days.

From just £47.

No complicated spreadsheets for you to fill in. No confusing financial jargon. Just clear, actionable insight into how your business is really performing.

Want to know more? 👇
🔗 https://purple-squirrel.uk/mot/

Free. Five minutes. Instant results.

That's the Business Mini MOT — and I'm so excited to share it with you.

Enter 8 numbers from your accounts (I'll tell you exactly where to find them), and you'll get an instant, colour-coded health check across five key areas:
✅ Cashflow
✅ Profitability
✅ Liquidity
✅ Debtor days (how quickly customers are paying you)
✅ Revenue per person

Green, amber, or red — you'll know straight away what's working and what needs attention.

No cost. No catch. No jargon.

Try it here 👇
🔗 https://purple-squirrel.uk/mot/

When was the last time your business had a proper health check?

Not a vague sense of "things seem okay" — but an actual, objective look at the numbers?

I've just launched the Business MOT — a financial health check designed specifically for small business owners who want clarity, not confusion.

You can start completely free with the Mini MOT. Enter just 8 figures from your accounts, and in minutes you'll have a colour-coded report telling you exactly where your business stands.

No jargon. No spreadsheets. No accountancy degree required.

🔗 https://purple-squirrel.uk/mot/

And if you want to go deeper, there's a full paid version covering 20 metrics across cashflow, your balance sheet, profitability, and people — from just £47.

Is your business as healthy as you think? There's only one way to find out.

Spaces are filling fast — don't miss this.

ELEVATE — A Business Clarity Event is happening 28–29th April 2026 at Center Parcs, Sherwood Forest, and we only have a handful of spots left.

This isn't another conference. This is two days completely away from the noise — surrounded by nature, with the time and space to finally get clear on where your business is going and exactly how to get there.

If you've been saying "I need to sort out my business strategy" for months... this is your moment.

🔴 Once it's full, it's full. We won't be opening extra spaces.

👉 Comment ELEVATE below or send us a DM RIGHT NOW to secure your spot before someone else does.

Brought to you by Purple Squirrel Consultancy Ltd and Cerebral.
https://elevate-business.uk

What could change in your business if you had 48 hours of distraction-free strategic thinking… and a full week at Center Parcs to reset, reflect, and refine?

ELEVATE – A Business Clarity Experience is happening 28–29 April 2026 in the calm of Center Parcs Sherwood Forest — but here’s the part most events don’t give you…

✅ Your ticket includes the WEEK at Center Parcs
Arrive from 10am Monday (lodge access from 3pm), and you can stay on site until Friday — with access to the parc facilities for the whole stay. Use the evenings (and extra days) to unwind, think, plan… or just enjoy being away from the day-to-day grind.

What’s included in the 2-day experience
DAY 1 – Strategic Clarity → Action
Creating Strategic Clarity
The Bridge from Analysis to Action
Turning Strategies into Actions
From Insight to Implementation
Your 30/60/90-Day Strategic Action Plan

DAY 2 – Customers → Marketing Priorities
Understanding your Customers
Clarifying Your Value Proposition
Mapping Strategy to Marketing Priorities
Your 30/60/90-Day Strategic Digital Marketing Plan
Your Strategic Playbook

And because it’s Center Parcs…
Included during your stay:
Sub-tropical swimming paradise
Target Archery + Woodcraft Workshop
Option to book the award-winning spa direct
80+ other activities available on site

Food + accommodation (so you can focus)
Breakfast rolls + buffet lunch on both business days
3-course dinner on the evening of Day 1
Forest lodge accommodation (ensuite rooms, bedding/towels provided)

🎟️ Investment: £799pp (twin) | £849pp (single)

If you want proper clarity, a real plan, and the space to think like a CEO (without the noise) — this is it.
👉 Comment ELEVATE and we’ll send the booking details, or DM us “ELEVATE”.
Hosted by Purple Squirrel Consultancy Ltd x Cerebral Agency
Option to book the award-winning spa directly