Embark Studio

One of our clients is £82k ahead of last year: £237,201 vs £154,696 over the same months, with orders up 45%.

And it's not from adding stock. Take out every product added since 2025 and sales are still up 46%. Same range, more sales, from a website that's been made to work harder: embark.studio

New customers don't search for your merchant's name. They search for what they need: sds drill bits near me, sand and cement delivered today, open Saturday.

If your website only shows up for your own name, they're buying from someone else.

We build merchant sites that answer the searches your customers actually make: embark.studio

Worried that selling online means losing the personal touch with your customers?

Mike Martin, who owns WBS Builders' Merchants in Cardiff, on the website and brand overhaul we've delivered with them: "...allowing us to connect with our customers like never before and create new revenue streams."

embark.studio/connect

Customers don't review your website. They review how easy it was to buy.

We built the online ordering for WBS Builders' Merchants in Cardiff. Their customers on Google:

"Placed an order online and was delivered the next day."
"Easy to order online and ready to collect within an hour."

Want your customers saying the same? embark.studio/connect

How We Solved a Complex 4-Tonne Logistics Puzzle in WooCommerce 🚚👇

Major building supply websites make ordering loose aggregates a pain—or simply don't offer them online at all. We set out to change that, creating a bespoke, high-speed ordering experience tailored specifically for trade builders and DIYers.

The Challenge:

🎯 Delivery trucks have a strict 4-tonne weight limit and a maximum capacity of 2 material types per run.

🎯 We needed to let B2B trade customers mix and match loose materials freely without exceeding physical truck caps.

🎯 We had to avoid creating duplicate products to protect catalog reporting and stock inventory tracking.

The Solution:

✅ Smart UI: Built a custom interface that dynamically locks total quantities at 4 items, caps distinct product selections at 2 types, and locks UI controls in real time.

✅ Zero Catalogue Bloat: Integrated existing variable products by filtering specifically for the 1,000kg loose variation—keeping inventory and sales reporting 100% clean and accurate.

✅ Automated Logistics at Checkout: Configured cart logic to automatically handle multiple 4-tonne bundles—calculating multi-stop shipping fees seamlessly.

✅ Frictionless B2B UX: Implemented interactive row clicking, automated post-add-to-cart form resets for fast repeat ordering, and featured the tool directly in the primary mega menu.

The Result:

🎉 A seamless, intuitive experience for trade buyers, automated shipping accuracy for the client's fleet, and a huge SEO and commercial advantage over national competitors who don't offer an online loose aggregate builder.

We moved a client's shop off Shopify last month and onto WooCommerce.

Checkout now takes 1.6 seconds from start to confirmation. Cart pages load in 0.08 seconds. Five years of order history — 2,137 orders going back to 2021 — came across intact. Their Google traffic held steady through both a platform change and a domain change.

If you've been told moving off Shopify means losing your store's history or its speed, that isn't true. It means doing the boring parts properly.

A year with your agency. Name one thing it earned you.

Not a new website. Not twelve reports. A number.

Most business owners can't — not because nothing happened, but because what happened was activity, and nobody ever tied it to a result.

Our 360° GamePlan works the other way round: one commercial objective agreed up front, deliverables written down before each phase, monthly reporting against that objective, and a roadmap you own.

If you can't say what your agency earned you last year, that's the answer.

https://embark.studio

Page 2 of Google has been dead for years. Now page 1 is going the same way.

Ranking #1 used to earn 28% of clicks — it's down to 19%. Position 2 dropped from 20.8% to 12.6%. Nobody moved down; AI Overviews simply took the clicks.

And if an AI Overview appears without citing you, you get less than half the traffic of a page with no AI Overview at all.

Same ranking. Half the customers.

If your site is still built to rank rather than to answer, that gap will only widen.

Your website isn't a brochure. It's a revenue system.

We've been building sites since 2018, and the pattern never changes. Businesses that launch a website and leave it alone come back two years later asking why it isn't working.

The ones treating it as a living thing - ongoing SEO, fresh content, constant conversion improvements - are the ones posting record months.

Your website isn't done when it launches. It's just getting started.

https://embark.studio