Folk

AI, brand trust and digital threats - six expert perspectives 💡
 
Last month, we published a white paper following an event with Browne Jacobson. The white paper featured industry experts, covering topics like disinformation and deep fakes, AI ethics and consumer trust.

For those looking to shape AI policy, manage brand safety, or keep up with the next wave of digital threats, this paper is essential reading.
 
Read the full blog and download the white paper
 https://lnkd.in/eKrEKw8q

Earlier this year, we hopped on the news that the price of gold was increasing, securing over 50 pieces of coverage for our client, .

This story explained how the increasing gold value could require Brits to update their insurance policies, as expensive items like jewellery may need to be listed separately.

Pitching reactively led to a big win, landing coverage across global, national, regional and trade media. The comprehensive articles highlighted Admiral as a trusted expert, showing how they’re helping people to protect their most valuable possessions.

If you’d like to chat about making the most of news spikes and spreading your brand’s key messages, get in touch today ✉️

This summer, we worked with our partner to produce a story on pre-existing medical conditions - spreading awareness on the importance of declaring health conditions to your insurer when travelling.

We achieved 30+ pieces of coverage across global, national and regional titles, balancing this sensitive topic with informative commentary from the Head of Travel Insurance and Admiral’s own data. We even featured on

All coverage reinforces our key messaging and highlights how Admiral is looking out for holidaymakers this summer.

If you’d like to chat about securing widespread coverage for issues that matter, get in touch today ✉️

We’re thrilled to see our client featured in press.

Earlier this year, we met with the journalist, Sydney, to talk all things health and wellness - resulting in a fantastic article that:

✅ Provides an honest review of MyHealthChecked’s Vitamins and Minerals DNA Test
✅ Raises awareness of at-home testing
✅ Highlights the role of at-home testing in supporting the NHS
✅ Showcases MyHealthChecked’s availability in Boots stores nationwide

This kind of coverage is exactly what we set out to achieve with MyHealthChecked – authentic, relatable storytelling that informs and empowers consumers to take proactive steps toward better health.

If you’d like to chat about how to secure standout coverage that aligns with your brand goals, get in touch today 📧

We’re excited to announce, not one, but two promotions. .adair_ and have been promoted from Account Executives to Senior Account Executives! 🥳✨

These two have been crushing it with creativity, strategy, and all-around brilliance, and their promotion is more than well-deserved. Whether it’s brainstorming campaigns, handling clients with grace, or keeping the team laughing (and caffeinated), they’ve brought their A-game every single day 🚀

Here’s to more milestones, more magic, and maybe a few more celebratory coffees (or cocktails?) along the way.

Congratulations, Kath and Natalie! 🎉

We are starting the year as we mean to go on - by championing inclusive comms of course, and what better way to kick off than with an article in from our very own 🙌🏻

While DEI backlash is making headlines, forward-thinking brands are proving that inclusion is more than just a box to tick - it’s a business advantage. 🌈 From Virgin Atlantic’s accessibility-first approach to Goldman Sachs investing in Black women entrepreneurs, the message is clear: DEI matters.

Let’s challenge the fear, misinformation, and noise. Inclusion isn’t just “nice to have” - it’s the right thing to do.

Want to know more? Drop us a DM.

✨ Folk Awards 2024 ✨

Last night we celebrated the wonderful achievements of our agency over the last 12 months – marking the hard work and dedication of our incredible team across campaigns, clients and projects 🏆👏🏻

From best creative to coverage queen or king and of course our Folker of the Year Award, there was plenty to celebrate 🎉

Want to put inclusive comms into action, but not sure how?

Sign-up to our latest webinar to learn how we did just that with Macmillan Cancer Support.

Join Folk’s Communications Director, Sheri, and her guest, Claire Thompson, Transformation Lead at Macmillan Cancer Support, as they discuss how we worked together to help ensure Macmillan’s communications are more consistently inclusive.

📍 Zoom
📆 Tuesday 15th October 2024
⏰ 10:30 - 11:00am
📝 Register here - https://us02web.zoom.us/j/84098741573

Public Health Wales launched Healthy Weight Healthy You in January 2023. Developed in coordination with a number of partners, the brand and website are designed to support adults in Wales who would like to achieve and maintain a healthy weight by providing free access to tailored, evidence-based content relevant to user’s needs 📱

Working alongside expert nutritionists, actors, and community fitness groups, we delivered a suite of 100 images and a series of three bilingual 30 second explainer videos to promote this service to the Welsh public 📸

To read more about the project and the full case study, head to the link in our bio 🔗

Rounding off our week of birthday's is none other than our CEO, Sharon 🎂

Penblwydd Hapus Sharon 🎈