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"Companies are learning that it's much better to offer customers a place to give direct feedback at their virtual doorstep than to ignore complaints and let them crop up everywhere." - Brian Reich and Dan Solomon

"When written in Chinese, the word 'crisis' is composed of two characters. One represents danger and the other represents opportunity." - John Fitzgerald Kennedy

"There is no black magic to successfully attracting customers via the Web." - Rand Fishkin

"Either write something worth reading or do something worth writing about." - Benjamin Franklin

Always think about your customers. (Source: http://slidesha.re/iSGsrB)

How will you optimize your social media marketing? Read on for six key tips on how to utilize social media.

http://www.jeffbullas.com/2011/06/10/6-key-tips-to-optimize-your-social-media-marketing/ Social media marketing is a combination of many elements and it is not just about set and forget. It isn't just having a page, posting an occasional tweet on Twitter or writing one blog post once in a while. It is making the many elements work together to optimize your brand and spread your...

Is your social media content designed to focus on the needs of your audience?

Here are 12 Social Media Cheat Sheets that you're probably going to need.

12 Essential Social Media Cheat Sheets Cheat sheets give you a rundown of various features for a given item. Here are some of the best social media cheat sheets .

"Decision and determination are the engineer and fireman of our train to opportunity and success." - Burt Lawlor

"Equal opportunity means everyone will have a fair chance at being incompetent." - Dr.Laurence J. Peters

Use the social media platforms wisely. Each of them has its own unique nuances.

How to Make B2B Content More Shareable When it comes to creating content for a company blog smart social media promotion of your content is key. Here's how to do it.