Boost Agency

If you want to easily close more sales for your home improvement business, then you need to fix your boring appointment reminders! 🔔💰

You need to understand is that the sale happens well before the appointment.

Despite the home owner getting several quotes, 9 times out of 10, they have probably already made their mind up before that appointment even comes around!

Most businesses have extremely boring appointment reminder sequences, that looks a bit like your appointments in two days your appointments tomorrow, dull, bland, easily ignored… 🙅

So how can you ensure that your top of mind an in the best position to make the sale and secure a high quality paying customer? 💭

By implementing a value and social proof stacked appointment reminder sequence using SMS and email ✅

When an appointments booked, send them a reminder three days two days and one day in advance but include attention grabbing subject lines and high quality imagery of your work 📸

This reinforces in the prospects mind of why they reached out to the business in the first place 📲

Which in turn will always make the sale easier on the back end! 🤝

How Important is organic social media for your home improvement business? 🤷📱

It’s important to understand that for home improvement businesses, social media is a brand building exercise it’s not a revenue generator.

Paid ads are always going to be the predictable driver of revenue for your business 📈

This doesn’t mean that you shouldn’t be doing it though!

If your driving traffic from your ads to your business, people will check out your online presence before making a decision, so you need high quality up to date content to reinforce your ads and give people trust in you🛡️

We recommend focusing all your efforts on your paid marketing and posting two to three times a week to stay active on your social media ✅

This is going to give you a predictable flow leads into your business whilst also helping to build and further establish your brand at the same time! 📢

If your home improvement business does not have a review gate, then you need to implement one as soon as possible! ⭐️

Reviews are essential for your business, but they can make or break it.

Most home improvement businesses struggle to even capture them in the first place 🤷‍♂️

So here’s two ways to increase the number of reviews that you get, and ensure they’re all five stars and don’t ruin your reputation ⬇️

1️⃣ When a jobs completed, send the client a review request form.

If it hits one two three or four stars - it needs to redirect them into a feedback form so you can resolve any issues before a poor review is left for the public to see 👀

If it hits five stars, it needs to take them through to leave a review on a platform of your choice, such as your Google page.

2️⃣ Automate your review requests 🤖

When jobs are signed off, have automation in place to send review requests a few days after the work is complete ✅

If you don’t ask you don’t get, and this is where the issue arises when businesses have a lack of reviews.

You can use a tool called zapier to tie your review requests together with your job management software.

We have our own that we provide to our clients, which completely automates everything for them 🤝

If you dont have a automatic review gate system in place, you must implementing it as soon as possible ensure the long-term success of your business!

Did you know? Your next paying customer might already be in your contacts!

Most home improvement businesses overlook their warm audience—those who’ve engaged with them before. Here’s how to tap into these potential clients:

📊 Export your contacts into a spreadsheet.
🎯 Upload this data to Facebook, Instagram, or LinkedIn ad platforms.
🔍 The platforms match your contacts, letting you target them with tailored ads.
💰 You can also run a reactivation campaign to send them bulk SMS & Emails with an exclusive offer if they are a previous customer, or even better get a calling agent to call them all with it! The ROI is massive for the little you spend on it.

By consistently engaging these warm leads, you position yourself as the trusted go-to for your service or product. It’s a cost-effective strategy that beats solely targeting cold audiences. Time to convert those existing contacts into loyal customers! 🌟💼

Heres four reasons why your home improvement website could be leaking leads and costing you a fortune!💰

1) Lack of information on the benefits of your service and too much information on the business!

People need to see the direct results that they can get from working with you and what you can do in a simple, concise manner, they don’t need to see a full story straight away of who you are.

2) There’s a lack of social proof throughout the site ⭐️

Not leveraging your existing reviews and testimonials to communicate the quality of your service will lose you business!

3) Your lead form or survey is located out of sight 👀

I’ve seen some businesses place these at the bottom of their site will no one can see it. Keep your lead form or survey where people can immediately see it - stop making it difficult for people to enquire!

4) information overload ℹ️

We see so many sites with far too many pointless pages, more pages than necessary can result in people getting lost and distracted and ultimately bouncing off your site!

So many businesses that we speak to and start working with don’t have clearly defined standard operating procedures and sales processes ⚙️

When the lead comes in there’s no clearly defined time scales on when the lead needs to be contacted by 🤷

Standard qualification questions often arent asked to ensure that the lead is worth while booking in for a visit!

When they attend the site visit there’s no clearly defined time scales and when the lead should be followed up by, to see if they’d like to proceed 📲

What does this result in?

Thousands in lost revenue!💰

We think that sometimes people forget that the pay for these leads! 😅

Working them as hard as possible is absolutely essential to squeeze every ounce of success out of your campaigns possible.

People obsess over the front end creating the ads, their cost per leads, the number of leads that there getting…

But they often fail to implement effective systems and processes on the back end which is where the real money is made‼️

Get this nailed before spending a penny on your ads.

We see so many home improvement businesses not structure their ads correctly, by simply not following a few simple steps. Here’s a few tips to nail your ad structure to maximise lead generation:

🎣 Hooking Their Emotions: Imagine your ad as fate knocking on their screen. Create a hook that resonates deeply - a simple thought-provoking statement like ‘Is your kitchen looking a little tired? Can strike a chord with someone who’s been pondering that their kitchen needs an upgrade!

🔍 Explain Services Correctly: Once you’ve reeled them in with that emotional connection, lay out your services clearly and concisely in the ad copy. This is your chance to highlight what you offer and why it’s exactly what they need.

📢 Call to Action: Guide them on how to take the next step—whether it’s booking a service or claiming a limited-time offer. Make it easy for them to act on their interest.

🌟 Add Scarcity: Urgency is key. Incorporate a sense of scarcity to nudge them toward immediate action. Without it, they might scroll past, thinking they’ll come back later... but as we all know, ‘later’ might never happen.

Mastering these elements can save you from overspending on ads and missing out on potential revenue💰

Lead magnets are simply a valuable resource, piece of content or offer promoted to potential customers for free in exchange for their contact information 🧲

You can then target these people with ads and content to position yourself as an expert, and be the go-to person for the services you provide.

These simple strategies have generated multiple millions for home improvement businesses!

Here’s a few ideas on lead magnets that are used for home improvement companies that you could implement in your business:

📗 E-BOOK GUIDES ON HOME MAINTENANCE

✅ CHECKLIST FOR HIRING A HOME SERVICES PROFESSIONAL

🎥 VIDEO TUTORIALS FOR DIY HOME REPAIRS

👷🏽‍♂️FREE CONSULTATION OR QUOTE

📄 TEMPLATES FOR HOME SERVICES CONTRACTS

📢 MONTHLY NEWSLETTER WITH HOME MAINTENANCE TIPS

💰 DISCOUNTS OR COUPONS FOR SERVICES

The offer must be very well designed on a web-page or landing page, with a clear opt-in form to capture leads.

They can be promoted on your social media channels, or even run as ads to a wider audience for cheap leads and outreach! 🚀

🚀 Want more appointments?

Many home improvement businesses miss out on growth by not structuring their lead generation strategies effectively. Here’s how you can change that:

✅ Proven Campaigns - Run ad campaigns designed to convert high-quality leads.
✅ Speed to Lead - A dedicated call team to qualify and book leads within 5 minutes.
✅ AI Lead Nurture - Use smart systems to boost response rates and reduce no-shows.
✅ Reporting - Gain insights from robust reporting systems to fuel growth decisions.

Take the guesswork out of lead generation and start maximizing results today. 💡

Retargeting warm audiences of people that have already interacted with business in some way, such as simply following you on social media or visiting your website is crucial 🎯

These people can be easily tracked and targeted, and are now considered a warm lead ✅

Targeting these people is very cheap and can get great results and easy leads, as they know who you are, what you do, and have already showed some form of interest in you 💰

However they also have hundreds and thousands of other things to think about, and their not walking through life thinking about you, or your product or service 💭

Which is why retargeting is so important! 🎯

The good thing about this is that these audiences are generally small so it costs very little to market to them, and make sure that you’re best prospects are always seeing your ads 📢

We commonly see business owners who haven’t had success with their ads as their making these simples mistakes, and here’s how you can fix them 🛠️

Most of the time they focus on targeting peoples interests to get the best results, but were here to tell you that targeting stopped working a long time ago!

When it comes to the targeting for your ad campaigns, you need to go as broad as possible.

No one is smarter than the beast of Facebook, as it has billions of data points! 📈

You need to have many other things dialed in to ensure the success of your ads, and targeting isn’t one of them!

Such as solid engaging ad creative that gets clicks 📢

A video based ad is much more effective and will always get better results over images.

So now your ad creative is essentially your targeting, not peoples interests.

The only targeting we suggest as a starting point for the home improvement industry is people over the age of 40 ✅

There’s no better indication of wealth than age💰

Get in touch for tips on how to scale with paid ads! 🚀

Here are 5 quick tips on how to Boost your customer base utilising social media 🚀

1️⃣ Showcase Your Work: Capture happy customers on video sharing their satisfaction—it’s authentic and sets you apart.

2️⃣ Go Multichannel: Spread your content across Facebook, Instagram, and LinkedIn to increase visibility.

3️⃣ Personal Branding: Let your personality shine! People choose you for who you are; build trust through familiarity.

4️⃣ Advertise Smart: Don’t shy away from offers for new clients; earn trust and become their go-to choice.

5️⃣ Consistency Wins: Post regularly; even if engagement is low now, long-term consistency pays off big!

If you want to find out more on how to grow your home improvement business, speak to the team today! 🚀