SMADE
SMADE Group built world-class platforms for artists but also advanced the role of culture in tourism, trade, and diplomacy.
Our work demonstrates the power of creative industries to, unlock new markets, and connect Africa to the global stage.
18/05/2026
One more game to go! ❤️🤍🏆
… finally back where where we belong.
PremierLeagueChampions
17/05/2026
From the dancefloor to the boardroom… the mission stays the same, telling Africa’s story on a global stage. 🌍
Honoured to be speaking at the Oxford Africa Conference 2026 on: ‘Narrating Africa: Arts, Global Influence & the Creative Economy.’
For over two decades, I’ve watched African music, culture and creativity evolve from being underestimated to becoming one of the most powerful cultural exports in the world. This conversation is bigger than entertainment it’s about ownership, economics, narrative and the future of Global Africa.
See you at Oxford. 🎓✨
17/05/2026
Happy Birthday to my brother .arthur 🎂 🎉 🤴🏽 ❤️
In this life, loyalty, patience and consistency are rare qualities… and you’ve shown all three through every season. Behind every vision is a team that sacrifices quietly, today and always I celebrate one of the people who continues to stand, build and grow through the journey.
May God elevate you beyond your expectations, protect your peace, strengthen your purpose and reward your heart for every unseen effort.
More life. More wisdom. More impact.
The mission continues 🚀
14/05/2026
Four years today.
Through every high and low, Allah has given me the strength to keep going. And in everything I do, I pray I continue to make her proud. 🥹 🙌🏾
Abike your prayers, love and memory still lives in me. That I’m super grateful for, May Allah continue to grant you the highest place in Jannah and continue to have mercy on your soul. 🤍🙏🏾 🕊️
14/05/2026
The Game Is Louder This Year.
This is more than just football.
It’s Culture. Community, Unity, and Celebration all coming together on one stage.
Smade Group is proud to be the Official Entertainment Partner of The Unity Cup 2026 - and we're bringing the beats, the energy, and the unforgettable moments that make history.
This is for the culture.
This is for the communities.
This is history in the making.
11/05/2026
Great catching up with the legendary Akon one of the artists that helped shape a generation and opened doors globally for African sounds before it became the bi wave. 🌍🎶❤️
10/05/2026
Great night! Grateful for the memories, and the music that raised us. & … watching two real legends shut down The O2 live last night and it hits different 👑👑 💫✨
Had way too much fun vibing 😂😭
Big shoutout to a real one, BABS.
love always. 🤍 🌍
08/05/2026
featured in The Guardian speaking on the realities, challenges, and future of Afrobeats touring across Africa.
“One of the biggest misconceptions is that artists are choosing not to perform at home… The challenge is not demand but execution.”
. and we’re still just getting started. 👑🌍
another one…
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This year… we’re not just bringing vibes, we’re building a whole GLOBAL AFRO VILLAGE within the festival. 🌍🎶
Afrobeats. Amapiano. Dancehall. Culture. Food. Fashion. Energy. Different roots. One rhythm. ✨
04/05/2026
… got here by showing up, on the good days, the tough days, and the days nobody was watching. Smiling all through it all. 🤍 Never stopped believing…
Consistency is the real drip. Discipline is the real flex.
You don’t need perfect conditions… you just need to keep going..
📸 .femi_
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