The VM Factory
Partager
Smart shop furniture for retail, interior or architectural projects.
The VM Factory is one- stop-shop for brands and retailers looking for expertise in visualizing their brands within their store concept. We design, produce and deliver VM and shop equipment to brands and retailers through our own network and some exclusive distributors who promote our collection, XOLINE, SEEline, WOline. THE VM FACTORY is part of FORMES ET SCULPTURES group who operate for prestigious clients in cosmetic and all luxury brands in POS and store fixture.
25/06/2026
84% of people say they want more sustainable beauty. Far fewer actually pick up the refill.
That gap doesn't close in the lab. It closes at the shelf.
was a good reminder of what the industry is now chasing: making refills visible, easy and desirable in-store, not buried on a bottom shelf, not treated as a compromise.
It's a question we love: what does furniture look like when refilling becomes the obvious choice? Here's a refill bar we built around exactly that idea a few years ago, with the fabulous L'Oréal Groupe.
Sustainable retail isn't only what's in the bottle. It's the gesture around it, and the furniture that makes it effortless.
Le soleil revient. Les collections aussi. ☀️
Et avec elles, un enjeu clé pour les boutiques : donner envie au premier regard. Pour à Saint-Pierre d’Oléron, notre gamme Boline valorise les collections de maillots dans un agencement à la fois clair, élégant et modulable.
Un bel exemple de ce que peut apporter un mobilier pensé pour le retail : plus de lisibilité, plus de fluidité, plus d’impact.
Cliquez ici pour réclamer votre Listage Commercial.
Téléphone
Site Web
Adresse
7 Rue Oberkampf
Paris
75011