planted.

Smarter than you think. 🐷🩷

Source:
Marino, L., & Colvin, C. M. (2015). “Thinking Pigs: A Comparative Review of Cognition, Emotion, and Personality in Sus domesticus.” International Journal of Comparative Psychology, 28(1).

Happy World Environment Day. 💜🌍

Today, we’re sharing our 2025 Sustainability & Impact Overview. And while we’re proud of what we’ve achieved, what excites us most is what these numbers represent: millions of small decisions adding up to real change.

A few highlights:
→ Our upgraded planted.steak now delivers 96.7% less COz and 92% less freshwater use compared to conventional beef.
→ We opened Europe’s most modern production facility for bio-structured proteins in Memmingen.
→ Our products helped avoid more than 40,000 tonnes of
CO2 emissions and conserve 2.3 billion litres of water in 2025 alone.
→ From Michelin-starred kitchens to Subway, from Migros to Albert Heijn - we’re scaling impact where it matters most.
The fork remains one of the most powerful climate tools we have.

Find the full report on our website 💜🔗

Yes, cows can cry 😢🐄 and experience

Source: PMC / NIH — “Pain at the Slaughterhouse in Ruminants”, 2021)

Educated choices are key 🧠💡Did you know that?
 
❌ “Natural” has no legal definition for meat products under EU food law. The term is only regulated for flavorings. Anyone can print it on any product. (EU Reg. 1169/2011, Annex VII Part D)
 
❌ “Free range” (for chicken meat) legally requires just 1 m² of outdoor space per bird — roughly the size of a bath mat. And birds only need access to the outdoors for half their lifetime. (EU Reg. 543/2008, Annex V(c))
 
❌ “Grass fed” has no EU-wide legal standard. It’s entirely self-certified — and can legally apply to animals that were grain-finished before slaughter. (No definition exists in EU Reg. 1169/2011 or EU Reg. 1308/2013)

Did you know that? 💡🧠
 
❌ “Natural” has no legal definition for meat products under EU food law. The term is only regulated for flavorings — meaning anyone can print it on any product. (EU Reg. 1169/2011, Annex VII Part D)
 
❌ “Free range” (for chicken) legally requires just 1 m² of outdoor space per bird — roughly the size of a bath mat. And birds only need outdoor access for half their lifetime. (EU Reg. 543/2008, Annex V(c))
 
❌ “Grass fed” has no EU-wide legal standard and is entirely self-certified. Nothing in EU law prevents it from being applied to animals that received grain before slaughter. (No definition exists in EU Reg. 1169/2011 or EU Reg. 1308/2013)

this post passed through exactly zero focus groups 🙊

Everyone knows someone who "only buys local meat". Yet more than 70% of meat in Europe comes from factory farming. The math really isn't mathing.

📊 Source: Eurogroup for Animals, Farming the Planet report”

We’re just gonna leave this here… and if you don’t believe us, just take a look at any bratwurst 🌭 in your supermarket 💁‍♀️

One of the classic “arguments” 🤡

Even if plants felt pain, eating animals requires far more plants 📈 livestock are fed massive amounts of crops. So eating plant-based actually kills fewer plants. 🌱

2,000 beagles. Brutal conditions. 💔🐶

A judge who agreed the law was being broken. And still, nothing changed for 10 years.

So ~ 1,000 people showed up. Police responded with rubber bullets and pepper spray.

We stand with the activists. We stand with the beagles. And we stand with every animal who has no one fighting for them. 🐾💜

Sources: Wisconsin Public Radio, CNN, Wisconsin Examiner