Upside Creative Solutions

For the Rénergie coffret by , the creative direction was built around a simple idea: translating the codes of aesthetic surgery into a packaging experience.

The case draws inspiration from the medical world through metallic paper, integrated tools (scissors and spatula), and a wire-cutting system designed to release the cream jar. A mechanism imagined to turn the opening into a true experience.

The technical challenge also lay in securing the product through these tensioned wires, while integrating a metallic closing system combined with cardboard construction.

On the exterior, a contrast of matte and glossy finishes enhances the visual impact, with a logo treated in gloss.

The coffret was also designed for reuse thanks to a removable insert. A project developed in collaboration with on the creative direction.

This summer, is transforming the Hôtel in Cap d’Antibes into an immersive brand experience. ☀️

The House’s iconic Check is reinterpreted everywhere: beach club, jetty, elevator, bar, furniture, even ice creams… Every touchpoint becomes a direct extension of the Burberry universe.

This type of activation reflects a clear evolution in luxury: desirability is no longer driven solely by the product itself, but by a brand’s ability to create memorable physical experiences designed to be lived, photographed and shared.

Packaging now follows the same logic : creating an experience fully aligned with the brand universe, far beyond its primary function.

A stand is built the same way as a packaging project : every detail matters.

Meetings, sketches, 3D projections, furniture testing… everything was carefully developed to create a space aligned with our universe and the way we design packaging.

We look forward to welcoming you on June 10th and 11th at in Munich📍 Hall 4 Stand B21.

challenged us to develop a multi-sensory influencer box for the launch of Fleur de Lait by

The idea ? Recreate the freshness of a summer day and the iced universe of the fragrance through every detail of the box. 🍦

That Miu Miu blue ?
Successfully adapted across different materials with no colour variation: outer box, metal ice bucket, accessories. ✅

And that “milky” texture made to be scooped ?
Several tests were needed to achieve the right whiteness, texture and tactile feel… and yes, we even had time to make a few scoops of ice cream. The goal : make people want to dive the spoon into it like a real ice cream tub. ✅

And those details ?
The scented lid ? ✅
The Miu Miu fabric label ? ✅
The product insert ? ✅
The metal spoon and ice blue bucket ? ✅

Not to mention the ice bag and all the removable elements integrated into the box.

A project developed with , distributed across more than 19 destinations worldwide.

Challenges completed in 4 months. What do you think? 👀

dévoile Égérie Phase Lune Fleur de Printemps, une édition limitée de 100 pièces où chaque détail participe à l’expérience de l’objet.

Bracelet peint à la main, cadran en nacre, sertissage, phase de lune travaillée comme un élément décoratif : la montre met en avant le niveau de précision des métiers d’art et le temps nécessaire à leur exécution.

Dans le luxe, ce sont souvent ces détails de finition qui créent la différence. Ceux que l’on ne remarque pas immédiatement, mais qui influencent la perception de qualité dès la prise en main.

Une exigence que l’on retrouve aussi dans le packaging : choix des matières, précision des assemblages, qualité d’exécution.