Paragone

230 million CTV users and counting.

That’s just in the US. What does this mean for brands and advertisers? With TV becoming more fragmented than ever - how can they break through the clutter?

Our CEO, Tal Jacobson, is set to take the stage at Advertising Week New York 2023 to discuss the dynamic world of CTV advertising.
The presentation will explore how technology and creative strategies can help brands succeed in this rapidly evolving television landscape. If you’re attending the event, in person or online, join us to learn more.

See you in NYC!

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With the arrival of generative AI to the entire world - How do you think it will impact advertising?

Social Media Advertising is rapidly changing every day, but Paragone has been there from the start, helping our clients get ahead in this ever-changing landscape. 🚀

As 2022 draws to a close, we would like to take this opportunity to thank all of our partners, employees, clients, community & friends who have continued to trust us from the beginning. ❤️

🙌We wish you all a very happy holiday period and continued prosperity into 2023 and beyond!

📣 We are excited to announce that we have been rewarded as a High Performer in the cross-channel advertising category this fall by G2.🎉

🤳 Check out more details on our G2 page:https://bit.ly/3SXJVtD

As a performance marketer, are you always trying to find a balance between data and business? ⚖️

Paragone's new custom metrics feature is the perfect solution to fuel your social media reporting. 🚀

✍️ Here is a step-by-step guide on how to level up your cross-channel reporting with custom metrics:

How custom metrics can fuel your social media reporting In this guide, we will show you how to create your first custom metric

📱 Social advertising is getting increasingly complex, with more channels added to your omnichannel circle and more data poring into your daily operation.

🖥 A successful labeling strategy can help you visualize your data the way it was always meant to be, which is critical to winning in the sophisticated media landscape. 💪

🎙 We had an insight talk with our paid social expert Orel Gilad to see whether there is a way out for the new-gen social marketers to build a more efficient labeling strategy.

Read more details here 👉

Speak with our paid social expert - Orel Gilad. How to create an efficient labeling strategy for your social campaign

📢 User view: “Paragone is a simple tool which simplifies our reporting job to your client! ”

What Paragone users are saying on G2 ...

🎤 G2: What do you like best about Paragone?
💬 Shahin N: The possibility of creating a dashboard very quickly and sharing it with my teammates. The fact that data are automatically taken from Meta, Twitter, and other social networks thanks to the API.
🎤 G2: What problems is the product solving, and how does that benefit you?
💬 Shahin N: Creating reports in just 15 mins and sharing them with the client. We can focus on our main job as a trader which is analyzing and optimizing campaign performance thanks to the time we save by using Paragone.

Check out all our reviews on G2:https://bit.ly/3AQMabK

🤔 Which marketing software tool or platform will help your business, agency or brand reach greater performance, grow and scale?🚀

In our blog, we looked at the latest technology and options in the industry and help you pick the tool that’s right for you. ✅

Read the full blog here:

Marketing software and platforms – which is best for you? Which marketing software tool or platform will help reach greater performance?

💬 User view: “Game changer Tool”

Paragone has facilitated marketing agencies with an all-in-one solution to manage their clients and social campaigns.

🤳 Check out what Paragone users are saying on G2:https://bit.ly/3QgdB43

🤔 Have you ever thought that your business might get stuck in the omnichannel dilemma?
Even if you have realized that It takes time and effort to master an online channel and understand its audience’s expectations.
👀 Check out our blog to get the 4 approaches that you can leverage to enter the real omnichannel era:

New digital era for the luxury industry The omnichannel dilemma