Alternacom

🖤 C4 Energy takes over Paris.

Ahead of the crucial France vs England clash during the Six Nations, C4 Energy energized the city.

Energy drink sampling across Paris, supported by a moving C4 bus driving through the capital to amplify impact.

An urban activation designed to boost excitement before kick-off.

✨ ALTERNACOM | New Year, New Horizons.

As we step into 2026, we look back on a year marked by hundreds of successful campaigns for the world's most prestigious brands. To our partners who trusted us: thank you for being part of this journey.

Innovation, impact, and excellence. From wild posting and bus wrapping to immersive projections and tailored street marketing, we turn your boldest ideas into urban reality.

The city is your canvas, and we are ready to make your vision unforgettable. Let’s create the extraordinary together in 2026.

When and give back to the streets what belongs to them.

A cult silhouette: the Superstar.
An iconic distribution channel: the streets.
A collaboration that pays tribute to street heritage, where it all began.

takes to the streets. And in the blink of an eye, everything stops.

An iconic name: Nick Jonas.
A raw setting: the city, its walls, its rhythm.

The Fossil universe invites itself where you least expect it, with style and audacity.
An urban presence that speaks to a generation that blends design, personality and heritage.

takes to the streets, unfiltered and unapologetic.

Raw walls. Striking posters.
This free poster campaign is more than just a message: it’s a visual cry.

In the heart of the city, iconic walls become canvases.
A temporary projection reveals fragments of Ghost’s new album.

chose a delivery tricycle, four smiling hostesses and thousands of ice-cold cans distributed throughout France.
From city centres to beaches, from Bordeaux to Nice, there was only one mission: to make summer sparkle.

A smooth, natural, environmentally friendly tour, just like the new Schweppes variety.
Three months of activation. 400,000 tastings.

seduces Paris with two buses and wild posting displays dressed in iconic lingerie in the capital’s most beautiful neighbourhoods.
Bold, elegant visuals, delicately revealed as the buses make their stops.

Saint-Germain, Opéra, Le Marais, Champs-Élysées...
A campaign designed as an urban stroll through the heart of desire.

makes a remarkable arrival in the heart of the Champs-Élysées.
1,000 posters, large-scale street art, and a tourist bus

For two weeks, the capital vibrated to the rhythm of Lululemon.

A new energy is here.

3,000 posters. 10 entire walls. 6 striking visuals.
For two weeks, London’s most popular neighbourhoods showcased the Abercrombie & Fitch brand in style.

A massive presence to inaugurate the new Carnaby Street store.
Over 2.4 million contacts.

One face. One pair. Three cities.
From Marseille to Lecce via Barcelona, Yamine Lamal takes centre stage on the streets for the collaboration between and .
A strong presence, combining attitude, style and power.

From the Opéra Bastille to Beaubourg, from the Palais de Tokyo to the bustling avenues, dresses Paris in its messages.

A presence that interacts with the city, at a time when fashion is putting on a show.

An encounter with contemporary elegance, wherever dreams are made.