Sumoring

Maybe you’ve already spotted them in shops or online.
Our new pastel colours are live.
Different shades. Same cool.
Do you have a favourite?
Founders Sophie and Nhu are team Alpine Green and Frosted Rose…
(though Arctic Blue is hard to resist 🤪)

📷 .kennof

All night, all summer. ☀️ Wear your Sumoring whenever you need one to cool your body or mind down.
📷 .kennof

Don’t wait for the heat. Beat it.

Order before 23H and your Sumorings are shipped today. ☀️
📷 .kennof

Proud to introduce this new Sumoring in Alpine Green! Available in just a few days, right as temperatures begin to peak. ⛰️


📷.kennof

Beat the limits. Also as a start-up.
From a 9m² stand in Paris… to stores across Europe.
In January, we attended our very first Maison & Objet. MAISON&OBJET 
Like many young brands, we did everything ourselves.
We designed the visuals.
We built the stand.
We handled every part of the setup.
We packed the van, carried the fridge, and fine-tuned every last detail until the very final moment.
And today, the results feel almost unreal.
From Mallorca and Marbella to Italy and France…
From Belgium and the Netherlands to Germany, Denmark… and even Iceland.
The Sumoring team is truly beating its limits and we couldn’t be happier doing it.
A special thank you to our partners:
Tigerous , octanorm , zwartopwit | duurzaam drukwerk Printville , VISIX BRAND SHINERS and Creative Cooling Group

Beat the limits. Also as a start-up.
From a 9m² stand in Paris… to stores across Europe.
In January, we attended our very first Maison & Objet. MAISON&OBJET 
Like many young brands, we did everything ourselves.
We designed the visuals.
We built the stand.
We handled every part of the setup.
We packed the van, carried the fridge, and fine-tuned every last detail until the very final moment.
And today, the results feel almost unreal.
From Mallorca and Marbella to Italy and France…
From Belgium and the Netherlands to Germany, Denmark… and even Iceland.
The Sumoring team is truly beating its limits and we couldn’t be happier doing it.
A special thank you to our partners:
Tigerous , octanorm , zwartopwit | duurzaam drukwerk , Printville , VISIX BRAND SHINERS Creative Cooling Group

Our branded Sumorings are finished with premium printing in Belgium.

Swipe to see the Uninvited branding.
A corporate event planner looking for a unique way to stand out with their brand. .be

Cool it. Wear it. Own your brand. 🧡

Days like today call for something fresh. ☀️
Cool looks different this spring.
Meet Chilled Lemon 🍋
our newest pastel tone.
Coming soon to our website
and selected stores across Europe.

Cooling down in winter might sound strange… ❄️
But when fever season kicks in, our neck cooler brings gentle, instant comfort for your little one and helping them regain the energy they need to recover. Made from soft, skin-friendly materials and safe to wear day and night.

To the rescue for half of Belgium these days 🤒🤧
Remember when you were sick as a child and your mom put a cold, wet towel on your neck to bring your temperature down?

Sumoring works the same way, but better.
It stays cool for much longer, isn’t wet, and lets you sleep, work or rest in comfort.

Beat the heat. Beat the fever. 💛

debruyne.ellen.knokke

Next week we’ll be attending our very first in Paris! We’re super excited, full of energy and yes a tiny bit scared because this fair is THE next step for Sumoring! Discover our booth there in Hall 6 or follow our stories here the upcoming days.