FARM Rio Global

Janice Thi Tran stopped by FARM Rio Williamsburg for our pre-match celebration with Havaianas US and got a taste of what game day feels like in Brasil! 🇧🇷

Painting the streets ahead of game day is a true classic in Brasil. So we couldn’t resist inviting artist Cecilia Abeid to hand-paint a cute mascot on the FARM Rio Brooklyn storefront during our pre-match experience with Havaianas. A small ritual, but one that sets the tone for the entire futebol season.

 
Se no Brasil pintar as ruas durante o campeonato mundial é uma tradição, em Nova York convidamos a artista Cecilia Abeid para ilustrar mascotes icônicos na vitrine da FARM Rio Brooklyn, durante nossa experiência pré-jogo com a Havaianas. Um pequeno ritual que leva o clima da torcida brasileira pro nosso cantinho no bairro.

A round-up of the open-air celebration we threw with last Friday, in NYC. Special setting, even more special views, good food, good friends, Brazilian music - and a surprise (banana flavored) cake. Some nights just have everything. Ps: the next chapter of our collab is still yet to come.

Some off-camera bits from the FARM Rio ♥ Vicky Montanari collab we couldn't keep to ourselves—including a little happy dance after tried the Vicky dress for the first time. Watch now and stay tuned: more favorite moments coming soon.

took a walk on the tropical side, stopped by our store during the Chelsea in Bloom, and explored our Summer 26 collection. If you are in the city, come by 86 Kings Road and join us until May 24th.

deu um pulo no cantinho mais tropical de Londres durante o Chelsea in Bloom e descobriu de perto a coleção Summer 26 da .
Se estiver pela cidade, vem nos visitar até o dia 24 de maio na King’s Road, 86.

AS CARIOCAS stay for the Summer. 
Celebrating Authentic Brasil for a life best enjoyed outside.
 
AS CARIOCAS
celebrando a vida sob o sol, original do Rio.
 
com/ presenting / os_meninos_do_vdg

Take two brands with a Rio state of mind, raised on color and sunlight, and dressing like a Carioca becomes second nature.
Discover the new Havaianas ♥️ FARM Rio, now at farmrio.com.

AS CARIOCAS
Carminho Queiroga

Based in Lisbon, is a content creator who moves through fashion with instinct and personality. Embracing contrast, humor, and a certain unpredictability. Self-described as a chaotic person, and a proud owner of a pet cow, her world is as curious as it is expressive.

She’s inspired by the carefree spirit of carioca style: a relaxed way of living, where life always feels a little like summer, with lightness, confidence, and good energy.

It’s through small, everyday rituals that she feels closest to Rio, even from afar: finding joy in a beautiful sunrise or sunset, a good morning coffee, or music playing through her headphones.

AS CARIOCAS
Angela Pham

A California-born creative now rooted in New York City, is a commercial photographer and fashion content creator whose work lives at the intersection of storytelling, motherhood, and style. A longtime lover of bold expression, she gravitates toward maximal prints, vibrant colors, and dramatic silhouettes – pieces that feel alive, joyful, and unapologetically seen.

Rio de Janeiro holds a special place in her imagination. Its effortless blend of energy and ease, the warmth of its people, and the rhythm of life between beach and city echo her own Southern California upbringing. She’s drawn to the way cariocas dress: expressive and free.

Her favorite thing about Rio: “There’s a romance to it all… the light, the movement, the way people live so fully in the moment. It reminds me to slow down and to dress like life is something to celebrate.”

, eight-time World Champion and surf icon, introduces FARM Rio and ’s first-ever global collaboration.

The campaign celebrates women around the world who ride the waves, showing that surfing is more than a sport; it is a way of life that connects people, nature, and culture.

From Australia to Brasil, united by salty water. Discover the collection.