SAGIO

For SS27, Alexander Sagio, Creative Director of the brand, draws inspiration from contrasting approaches to identity — from Marie Antoinette, who constructed her public image through spectacle, to Veruschka, who explored identity through transformation and metamorphosis. This idea of identity as something fluid and constantly shifting is reflected in the collection’s central water motif: still, it creates an image; in motion, it breaks apart and reforms. Through these references, REMIX XVIII REBORN explores how identity is continuously constructed, transformed, and rediscovered.

The collection debuted at Milan Fashion Week, bringing these ideas to life through the visual language of the presentation.

Milano Fashion Week
Camera Nazionale della Moda Italiana

Photographed by Valerio Mezzanotti NOWFASHION

At the heart of SAGIO SS27 is Alexander Sagio, the brand’s Creative Director, whose vision has shaped the collection REMIX XVIII REBORN from its first idea to its final presentation at Milan Fashion Week. Through his creative direction, every element comes together to translate the collection’s ideas of identity, self-perception, and transformation into a complete visual experience.

“As a designer, I feel this tension myself. Fashion pushes us to move faster, produce more, respond endlessly to what’s already been seen. But I believe our real responsibility is different: not to repeat what exists, but to protect the freedom to make something personal, something that carries real feeling, not just another familiar image.” — Alexander Sagio

Milano Fashion Week
Camera Nazionale della Moda Italiana

SAGIO SS27 Show Presentation

MFW Official Calendar
Palazzo Bovara
Camera Nazionale della Moda Italiana

SAGIO proudly presented Spring/Summer 2027 as part of the official Milan Fashion Week calendar. For this season, SAGIO continues its exploration of self-perception.

Creative Director: ALEXANDER SAGIO
Photography: Valerio Mezzanotti NOWFASHION

SAGIO SS27 Show Presentation

MFW Official Calendar
Palazzo Bovara
Camera Nazionale della Moda Italiana

SAGIO proudly presented Spring/Summer 2027 as part of the official Milan Fashion Week calendar. For this season, SAGIO continues its exploration of self-perception.

Creative Director: ALEXANDER SAGIO
Runway Photography: Valerio Mezzanotti NOWFASHION
Art Direction: SVETA MAXIMOVA
Project Manager: Viktória Kopilova
PR: MAXIMILIAN LINZ
Casting Direction: Brune Cirederf
Production: Fashion Events Production
Official Hair Team: GLOBAL HAIR EDUCATION + FASHION EXPERIENCES
Official Hair Product Partner: Wella Professionals
Hair Team: Aubrey Loots | Wella Global Top Artist | Hair Educator Sye South Efrón Craig McLennan Elena Morelli
Official Makeup Partner: Academy of Freelance Makeup
MUA Team: Giuliana Trumb | Make-up Artist Katja Collins ELENA. MAKE-UP ARTIST | BEAUTY CREATOR Martina Sterkaj Natin Pro Make-Up Artist
W**e: Caleffi
SAGIO Team: m.shstk Emi
Photo: Louis
Video: Irina | Filmmaker & Videographer | Milan Paris Fülöp Ádám
Social Media: mira shù
Music: Riccardo Roveda
Assistants: Maxima Wunderlich, , , İlayda Yasin, , ILA💜, Makeup e hair artist ROME

SAGIO SS27 Show Presentation

MFW Official Calendar
Palazzo Bovara
Camera Nazionale della Moda Italiana

SAGIO proudly presented Spring/Summer 2027 as part of the official Milan Fashion Week calendar. For this season, SAGIO continues its exploration of self-perception.

Creative Director: ALEXANDER SAGIO
Runway Photography: Valerio Mezzanotti NOWFASHION
Art Direction: SVETA MAXIMOVA
Project Manager: Viktória Kopilova
PR: MAXIMILIAN LINZ
Casting Direction: Brune Cirederf
Production: Fashion Events Production
Official Hair Team: Aubreys Hair Adventures
Official Hair Product Partner: Wella Professionals
Hair Team: Aubrey Loots Sye South Efrón Craig McLennan Elena Morelli
Official Makeup Partner: Academy of Freelance Makeup
MUA Team: Giuliana Trumb | Make-up Artist Katja Collins ELENA. MAKE-UP ARTIST | BEAUTY CREATOR Martina Sterkaj Natin Pro Make-Up Artist
W**e: Caleffi
SAGIO Team: m.shstk Emi
Photo: Louis
Video: Irina | Filmmaker & Videographer | Milan Paris Fülöp Ádám
Social Media: mira shù
Music: Riccardo Roveda
Assistants: Maxima Wunderlich, , , İlayda Yasin, , ILA💜, Makeup e hair artist ROME