Terres Rouges

Terres Rouges x
Olympic Games, Paris 2024
Team Canada

In celebration of , on has wrapped its two Paris flagship stores in the colors of Team Canada.
In this occasion our teams decorated boutiques in the Marais and on the Champs-Élysées to support the athletes and create an immersive experience. Lululemon, like Terres Rouges, pushes the envelope by creating events around unique concepts.

Terres Rouges x ,
September 2024,
Rebirth of a national sanctuary

Photos by

Another point of view from X

To mark the opening of the coffee house´s new flagship store on the world’s most beautiful avenue.

The luxury coffee house, sets up shop on the Champs Élysées 💪🏼
Bacha’s story begins in the 20th century in the sumptuous Palais « Dar el Bacha » in Marrakech, meaning « house of the Pasha ».
After a closure of almost 60 years, the palace reopened its doors in 2017 in the heart of Marrakech’s historic Medina. The Terres Rouges teams imagined and designed a “décor” inspired by Moroccan palaces. Every detail, from the guidelines to the colors, embodies the authenticity and history of the coffee house.
Now, these giant boxes adorn the Champs-Élysées Avenue, heralding the forthcoming arrival of the new flagship.
 

Terres Rouges has renewed the canvas on Rue Castiglione, with visuals from the latest advertising campaign of the prestigious Maison de Haute Couture.

Because of the imminent opening of a new store, successfully orchestrated the installation of a monumental canvas in the center of Paris.

Thanks to for entrusting us with a project of such character.

Stay tuned for more details on this exceptional collaboration between Terres Rouges and Gucci!

In February 2024, Terres Rouges has renewed the canvas on Rue Castiglione, with visuals from the latest advertising campaign of this prestigious Maison de Haute Couture.

Because of the imminent opening of a new store, Terres Rouges successfully orchestrated the installation of a monumental canvas in the center of Paris.

Thanks to for entrusting us with a project of such scope and character.

Stay tuned for more details on this exceptional collaboration between Terres Rouges and Gucci!

In September 2023, the International Luxury Group, , highlighted a new turning point for , headed by , the new talent and face of the Italian Haute Couture house.

The Terres Rouges agency is proud to take part in the evolution by installing a canvas on rue de Castiglione in the 1st arrondissement,next to Place Vendome. The scenography was imagined to represent, "a new era" for Gucci.

The new spring/summer 2024 collection, entitled "It's a story of life", caused a sensation at Milan Fashion Week, when Artistic Director Sabato de Sarno said he wanted "people to fall in love with Gucci again...".

supports transformations and would like to thank for trusting us for this project of character.

Do you think the gamble paid off?

June 2023 - Plaza Athénée by Terres Rouges

For Fashion Week in June 2023, Terres Rouges designed a catwalk suspended from the façade of the Paris Palace on Avenue Montaigne.

The red tones and metal silhouettes scrolling along the façade lend a touch of creativity and boldness to this Haussmann-style building, while recalling the iconic colors of the Plaza Athénée, celebrating the hotel's historic relationship with French haute couture. 👠

We're delighted to once again, be working on a project for a luxury establishment, and we'd like to sincerely thank the Plaza Athénée for the trust they've placed in us throughout this collaboration.

Many thanks also to our Terres Rouges teams, who responded boldly to the technical challenges of this project.