Sopexa
Partager
(Former SOPEXA)
🌍 International Communication Agency 100% #Food #Beverage & More...
- From @HopscotchGroupe Sopexa is changing its name to HOPSCOTCH Season.
This transformation marks a new era, driven by the ambition to extend extending our communications expertise into other realms to promote Arts de Vivrearound the world. Why HOPSCOTCH Season? Seasonality gives life to all plant forms, shapes the way we travel and influences our homes. Season also evokes flavors, which season our lives and our projects. More creative, more innovative, more ambitious
27/05/2026
Relaxation and well-being naturally resonate with pistachios 🧘♂️
The Hopscotch UAE teams have created an event dedicated to Wonderful Pistachio with a holistic approach.
“Wonderful Retreat” celebrates the pistachio through an immersive experience that combines a wellness seminar, guided meditation, and tasting.
Designed for the press and influencers, this event goes beyond traditional messaging by educating attendees on the nutritional benefits of pistachios while creating a meaningful and engaging brand experience.
Relaxation and well-being naturally resonate with pistachios 🧘♂️
The Hopscotch UAE teams have created an event dedicated to Wonderful Pistachio with a holistic approach.
“Wonderful Retreat” celebrates the pistachio through an immersive experience that combines a wellness seminar, guided meditation, and tasting.
Designed for the press and influencers, this event goes beyond traditional messaging by educating attendees on the nutritional benefits of pistachios while creating a meaningful and engaging brand experience.
Beyond advertising, the initiative also comes to life through influence, culture, and digital experiences.
From a micro-influencer campaign and a website revamp to a dedicated social media strategy and a partnership with the Brussels College of Art and Design, every activation aims to position Pineau des Charentes as a modern, versatile, and inspiring choice for new audiences. ✨
18/05/2026
A 360° ecosystem designed to anchor Pineau des Charentes in Belgian lifestyles. 🥂
The campaign includes a strong media rollout across Brussels and Wallonia in 2026, extending into Flanders in 2027, with DOOH activations near key retailers, display advertising, and video distribution across multiple touchpoints.
An integrated strategy to increase visibility, desirability, and everyday relevance.
How can Pineau des Charentes become a preferred choice among Belgian consumers?
Aperitif or dessert? Red, white, or rosé? Neat, on the rocks, or in a cocktail? Pineau adapts to every moment, every desire, every style. 💫
To bring this vision to life, the Hopscotch Belgium teams developed an AI-powered advertising campaign built around contrasts: personalities, aesthetics, and atmospheres that reflect the many ways Pineau can be enjoyed.
Making Pineau des Charentes a natural reflex for every occasion.
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Adresse
25 Rue Notre Dame Des Victoires
Paris
75002
Heures d'ouverture
| Lundi | 08:30 - 18:30 |
| Mardi | 08:30 - 18:30 |
| Mercredi | 08:30 - 18:30 |
| Jeudi | 08:30 - 18:30 |
| Vendredi | 08:30 - 17:00 |