fifty-five

As the U.S. follows Europe's lead in introducing new privacy legislation, marketers are looking for ways to prioritize data protection and privacy all around the globe.

Rico Dittrich, Project Lead & Privacy Ambassador at fifty-five, offers three privacy-centric solutions to help marketers navigate this shifting landscape. Check it out in MarTech👇

3 privacy-centric solutions for marketing compliance | MarTech Stay ahead of changing regulations and consumer sentiment with these privacy-centric solutions for marketers.

🗨️ "In the push for sustainable action, it’s hard to know where to begin. For advertisers, the first step to tackling climate change is determining their own impact on the environment"

Robin Clayton, Managing Director at fifty-five, dives into the steps advertisers can take to begin measuring the impact of carbon emissions in digital marketing. Discover her full insights on MarTech💡

How advertisers can take the lead in reducing carbon emissions | MarTech 5 steps advertisers can take to reduce their contribution to the heavy carbon cost of digital marketing.

What are the top 5 trends shaping the MarTech space this year? 🤔

Hugo Loriot, Partner at fifty-five, gives insight on key subjects to watch for the year with privacy-first data-driven strategies taking center stage.

Check it out in Street Fight 👇

5 Martech Trends That Will Define 2023 | Street Fight The best marketers are agile and should be using the coming year to make preparations for the loss of third-party cookies.

[ ] Our Hong Kong office celebrated its Christmas party a few weeks back under the blue, sunny skies of the city 😍 It was a time for the whole team to meet up, exchange their secret santa gifts and have fun before the festive break ✨

[ ] A look back at the Support team’s team building 🥳
A sunny day full of fun and rollercoaster rides at Disneyland 🎢☀️

Last week, our U.S. group had their team onsite meeting in New York City! 🗽

Along with several employee-led sessions dedicated to data analytics, knowledge-sharing and employee growth, the U.S. team explored Brooklyn's amazing food scene, discovered incredible city views, and made lots of fun memories together!

By summer 2023, Universal Analytics will stop collecting new user interaction data. Hugo Loriot discusses the impact these changes will bring to martech stacks with Benjamin Shapiro on the MarTech Podcast. Listen below 👇

Google Analytics 4 Pandamonium -- Hugo Loriot // Fifty-five | Martech Podcast "In order to have cross-device reporting and identity resolution in Google analytics 4, you have to get the users to log into your website and your app at least once." -Hugo Loriot, Partner, fifty-five

Great news! We are among the best worldwide consulting firms according to the inaugural Forbes and Statista ranking!🏆
Another stellar recognition of our expertise!🤩
Congrats to all our fifty-divers for the à lazing work accomplished!👏👏

Check out our recent collaboration with the Google Marketing Platform Academy on the "GMP Partner Podcast" series! 🏆

🎙️ Andrea Crescenzo, Platforms Account Manager at Google discusses with Charles Duenas, Head of Expertise & Innovation France at fifty-five, how enhanced conversions can help keep measurement technology both accurate and privacy-friendly.

A big thank you to Google for this great partnership! Click to listen 👉 https://lnkd.in/eGSKXX4Y

The American Data Privacy & Protection Act (ADPPA) was formally introduced in late June. This bipartisan bill has been considered the U.S. equivalent to GDPR. Is it enough to clear up privacy compliance uncertainty? 🔏

Hugo Loriot, Partner at 55, explores the implications of this legislation for marketers in Marketing Dive.

What the American Data and Privacy Protection Act means for marketers The privacy landscape could see major change if the American Data and Privacy Protection Act becomes law. Here’s what marketers need to know.