Retailoscope

in 📍Bangkok

Burberry has taken over The Standard Bangkok Mahanakhon, transforming the hotel into a vibrant summer destination. From its signature Check reimagined in yellow to curated wellness experiences and branded city activations, the project blurs the lines between fashion, hospitality, and retail.

Credits: Burberry
Selected by Nicolas REBET

in 📍Chengdu

With its new "Huamei School" in Chengdu, HARMAY moves beyond the warehouse aesthetic that made it famous and embraces a more emotional, culturally rooted narrative. Designed as an “aesthetics classroom with no standard answers,” the space transforms shopping into a journey through collective memories.

From nostalgic classrooms and playgrounds to a canteen where visitors exchange “meal tickets” for lunch boxes and beauty samples, every detail blurs the line between retail, storytelling, and participation.

Selected by Nicolas REBET
Credits: HARMAY

in 📍Great Wall

At the foot of the Great Wall, every breath became a bridge between past and present. lululemon’s “Yu Jian Great Wall” transformed a UNESCO heritage landmark into a space for reflection, movement, and community: honoring the foundations that shape both culture and self.

From sunrise yoga sessions among ancient stones to the illumination of the Wall at dusk, the experience celebrated the power of connection: body and mind, tradition and modernity, individual and collective.

Selected by Nicolas REBET
Credits: lululemon

in 📍forte dei marmi

For the seventh consecutive year, Golden Goose returns to Forte dei Marmi with a fresh transformation, turning its seasonal space into Frutteria Golden: a vibrant concept inspired by the charm of traditional Italian fruit markets.

Vintage awnings, wooden crates, handwritten signs, seasonal produce, and hands-on workshops create an immersive environment where retail becomes storytelling and shopping becomes an experience.

Selected by Nicolas REBET
Credits: Golden Goose

in 📍Seoul

Yepoda opens the doors of Yepoda Haus in Seoul’s Seongsu district.

Designed around the brand’s skincare routine, the space transforms each product step into a dedicated immersive environment, combining textures, scents, lighting, and product discovery.

Yepoda Haus reflects how beauty brands are using physical retail to turn routines into experiences and strengthen emotional connections with consumers.

Credits: YEPODA
Selected by Nicolas REBET

in 📍Shanghai

From the French Alps to the heart of Shanghai.

To celebrate its 200th anniversary, evian unveiled “Origin 1826 · Realm of Youth” at Zhangyuan, transforming this historic Shanghai landmark into an immersive journey inspired by the Alpine town of Évian-les-Bains.

Through five experiential zones, the brand translated two centuries of natural heritage into a contemporary lifestyle experience.

More than a celebration, the activation reflects how premium water brands are evolving beyond functionality to create emotional connections through culture, design, and immersive storytelling.

Selected by Nicolas REBET
Credits: Evian

in 📍Shanghai

Acqua di Parma transforms fragrance into a living atmosphere at the historic Ho Tung Residence in Shanghai.
With the launch of the new Buongiorno Eau de Parfum collection, French designer Dorothée Meilichzon and Italian designer Matteo Cibic create a multi-sensory journey where light, color, texture, and scent merge into poetic spatial experiences.

Credits: Acqua di Parma
Selected by Nicolas REBET