Before

A cabin crush we can't get over 🌿

— rooted in landscape.

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What if packaging could just... disappear? 06.01.26

Not every day calls for a kick. Sometimes you just want something smooth. Introducing MellowMint 🌿 A naturally flavoured, fluoride-free toothpaste with a mild menthol-spearmint blend that leaves your breath feeling fresh long after you brush 😮‍💨

Now available at Whole Foods Market Canada and BeforeCompany.com

We're removing the lid. June 1st.

Sensitive teeth, whitening goals, or everyday clean. Before has you covered.

We did it again! Your mouth is going to be very happy. 06.01.26

The clay is calling 🎾

Nothing to declare except great taste 🪥🌿

See you in the water.