Aprender a Invertir

My greatest strength as a consultant is to be ignorant and ask a few questions.

What do you do if you’re an executive who resigns? You declare yourself a consultant.

The best marketing doesn't feel like marketing.

Business has only two functions — marketing and innovation.

Build something 100 people love, not something 1 million people kind of like.

Give them quality. That's the best kind of advertising.

Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.

Banners have 99 problems and a click ain't one.

"You have a customer, they have a clear and defined problem. Speak to that pain, tell them how you can solve that pain and conversions will increase. If your targeting on your advertising is correct, it will work.”

“As a consultant, your product is your expertise. Your content demonstrates your expertise. By creating and publishing content, you provide your potential clients with value and a “sample” of your expertise. If your content is helpful, then you’ll increase the chance they get to know you, like you and trust you.”

“Marketing requires continuous and consistent effort. It takes an average of seven “touches” to turn a lukewarm prospect into a customer.”