Form Union

𝙍𝙐𝙈 𝙛ö𝙧 𝙠𝙤𝙣𝙨𝙩 𝙤𝙘𝙝 𝙠𝙪𝙣𝙨𝙠𝙖𝙥

(until 11/2025 Konstsamfundet) has been supporting arts and culture in Finland since 1940. For their 85th jubilee, we created the concept ”RUM för konst och kunskap” (space for art and knowledge).

RUM is a digital collection of stories from the artists and creatives that Amos Fond has supported over the years.

The stories garhered on a digital platform called RUM are divided into four chapters: Visual art, film & performing arts, literature and music.

We crafted everything from the original concept to graphics, articles, illustrations, videography and webdesign as well as web production.

Read RUM https://amosanderson.fi/rum/

Inhouse made Illustrations for RUM för konst och kunskap and the essay ”Lust och läsning i pornografins tid” by Ylva Perera .

Also curation of text & webdesign by us 💕📖💦

Poster for FALL JAZZ event✍️🖤

This year Svenska Kulturfonden published a new strategy for 2025–2029 and we got to design the visuals and webpage for it.

The purpose of Svenska Kulturfonden is to promote and support education, culture, art, science and research as well as community services that benefit the Swedish in Finland.

The page utilizes the brand book in both typography and color scheme but we added a series of fun and versatile illustrations.

Check out the strategy at kultufonden.fi

Last spring we designed the logo, identity and visuals for the project NPF-kompassen. 🧭

We wanted to create a fun but sober colour palette that together with the playful typography and visual elements would create a versatile toolbox for seminars and events on the theme.

NPF-kompassen is a project by ADHD-förbundet, Barnavårdsföreningen and Folkhälsan. Together, they want to increase understanding of NPF (neurodevelopmental diagnoses) in children, and spread knowledge among parents, professionals and decision-makers.

Clients:   

Identity: Form Union

     

Let’s start the new season with looking back!

Last spring we designed the logo, identity and visuals for the project NPF-kompassen.

NPF-kompassen is a project by ADHD-förbundet, Barnavårdsföreningen and Folkhälsan. Together, they want to increase understanding of NPF (neurodevelopmental diagnoses) in children, and spread knowledge among parents, professionals and decision-makers. 🧑‍🧒🧭

We wanted to make a logo and identity that would reflect the theme in a positive and constructive way. 💚

The logo symbolizes movement and energy and, like a compass, starts from a clear center point. In the negative space of the symbol, a star is formed. The rectangles create a clear forward direction while the star in the center remains steady and clear.

Clients:

Identity: Form Union
Animation:

𝙀𝙫𝙚𝙣𝙩 𝙞𝙙𝙚𝙣𝙩𝙞𝙩𝙞𝙚𝙨 @𝙡𝙖𝙨𝙞𝙥𝙖𝙡𝙖𝙩𝙨𝙞𝙠𝙤𝙧𝙩𝙩𝙚𝙡𝙞 🪩💕

The Lasipalatsi square ties together the activities of the whole block. The square’s five concrete-tiled mounds offer a peek into the underground Amos Rex art museum and have become a favourite hang out-spot for urban dwellers of all ages. 

Form Union has created the visuals and marketing for Lasipalatsikortteli’s exciting line of events since 2023, ranging from Midsummer Disco to bubbly May Day Picnics and Fall markets. 

sᴏᴄɪᴀʟ ᴍᴇᴅɪᴀ ᴀɴᴅ ʙʀᴀɴᴅ ᴠɪsᴜᴀʟs

Form Union created the social media strategy for and has created the content and brand visuals for the quarter since the re-launch of Lasipalatsikortteli in 2023.

The social media concept presents the beautiful, leisurely life to be experienced in Lasipalatsikortteli. Instead of being a generic shopping centre that offers everything for everyone, Lasipalatsikortteli has something for those seeking a carefully selected, surprising and distinctive experience. 

For the content we commissioned band images by photographers and . Furthermore we created a custom reels-style and used archival images, to bring the history of the area to life.

ᴄᴏɴᴄᴇᴘᴛ & ɪᴅᴇɴᴛɪᴛʏ

is an iconic part of the urban landscape in Helsinki. Built in the 1930’s, Lasipalatsi was one of the first buildings in Finland to combine commerce with entertainment and culture. Even today, Lasipalatsikortteli continues along the same path, offering design, art, cinema, events and dining experiences. 

Form Union designed the brand concept and new brand identity for the quarter. Lasipalatsikortteli’s brand promise ”The best of times, all the time” describes the characteristic vibe of this unique gem in the very heart of Helsinki. 

Brand work, brand identity & web site: in-house

Brand photos:

Lingsoft’s brand statement “Finding the right words” combines elements of both the company’s inception and its core mission At the heart of it everything is facilitating communication between people and increasing understanding through intelligent language solutions.

The visual expression of the brand supports this ambition with its clear formal language, graphic elements derived from written language and bright colours.

Lingsoft is a leading language intelligence company, founded by language scientists in the 1980’s. We were chosen to renew the brand, including defining the brand core to launching a completely new visual identity.

The logo is the meeting point between the human hand print and technological knowhow. The logo symbol is a hand-drawn, lower-case ’L’, a nod in the direction of the traditions of text creation. It reflects the meeting of tradition and the future.

Providing a foundation for Lingsoft’s visual identity, the logo plays an important role as the main graphic element of the brand.