Forest Riot

Can I be honest with you?
 
I´m exhausted, my friend.

I look around social media and what so many brands are doing, and it gives me chills.

It seems that everyone is drunk with AI and letting it take over content creation.

Please don´t get me wrong, I´m not against technology or conspiracy theorist in my silver foil hat getting lost in rabbit holes after another (at least I don’t admit it).

But I do wonder if there´s a chance that we lose our identity and our voice by handing something too valuable over, too easily? It´s just so tempting. To witness AI contribute everything so fast and so efficiently. I get it.

This fuels skincare competition into another hemisphere, where survival of the fittest is that of the loudest.

I´m worried that we lose something from our very soul and might not even notice it.

Skincare is about you and your skin needs. That wonderful human being that you are, living, breathing, and feeling. Living your life in its full richness with troubles and triumphs.

 May we never lose sight of it, no matter how loud or dark it might get.
💚 Elsa
Forest Riot Founder