Mioona

pikamuotia, kertakulutusta, huonoa laatua ja tylsyyttä vastaan. Olen Suomessa syntynyt ja kasvanut, m***a koen että työskentely ja elämä mm. Kuubassa ja Itä-Afrikan maissa ovat muokanneet estetiikan tajuani ja tapaani työskennellä. Toiminnan linkittämisessä useaan maahan tuo haasteensa, m***a toisaalta usko hyvän jakamiseen ja koko prosessi itsessään on usein yhtä kiehtovaa kuin se päämäärä.”
Oona Ritari, kenkäsuunnittelija ja muotoilija, Mioona Design Oy


Mioona is about shoes, bags and accessories. I tend to seek new solutions and forms, where practicality and ergonomics meet the bold urban style. In addition to bovine and goat leather we also use African wax print fabrics and strong Nile Perch fish leather. The shoes and bags are mainly made in Portugal by specialized family owned ateliers and factories. Unique pieces are custom made in Finland. Mioona is also collaborating with companies and craftsmen in East Africa developing materials and products from renewable natural resources. For example fish skin is tanned and dyed in Uganda where it would otherwise be just fishery waste…
“I want to fight against fast fashions overconsumption, poor quality and dullness. Living and working abroad especially in Cuba and East Africa have influenced my sense of aesthetics and the way I work. Having the production chain in 5 different countries has certainly some challenges but I believe in spreading the good, and the whole journey itself is often as fascinating as the end result.”
Oona Ritari Designer and founder of Mioona