advanced store

Every May, we take a step away from our desks and come together as a team. And honestly — it has become one of the most important traditions at advanced store. 🤍

Especially in times of remote work, distributed teams and packed calendars, moments like these matter more than ever. Not just for workshops, ideas or strategy discussions, but for real conversations, shared experiences and the people behind the screens.

Because strong collaboration doesn’t only happen in meetings. It happens when people genuinely connect.

A huge thank you to for making this team trip possible year after year. It’s definitely not something we take for granted — and we’re incredibly thankful for the trust, the time and the investment into our team culture.

Already looking forward to the next one 🧡

We’re proud to be part of the AWIN Power 100 🚀 Being featured among some of the most innovative and exciting partners across the AWIN ecosystem is something we truly appreciate. For us, this is more than just a listing — it’s a reflection of the work, ideas, partnerships, and performance our team delivers every day.

A huge thank you to the entire advanced store team for the passion and commitment behind everything we build. And of course, thank you to AWIN for including us in this year’s Power 100 and for creating a platform that highlights innovation within the industry.

Excited for what’s ahead ✨

👉 Check out the AWIN Power 100 here:

https://www.awin.com/gb/power-100

digitalmarketing partnerships innovation ecommerce growth

Moin Hamburg 👋 Yesterday: pre-event at OMR 🧡🥳 Today: all in at 🚀

Great to catch up with so many familiar faces already – and ready for a full day of networking, insights and good conversations.

If you’re around, let’s connect!

events digitalmarketing letsconnect

Buongiorno Milano. Ci sei mancato.

Our advanced store Display Workshop was a great success 🚀 Francisco absolutely owned the stage, presenting our display approach to the AWIN team with clear insights, real use cases, and plenty of practical takeaways.

This is what great knowledge sharing looks like: relevant, hands-on, and straight to the point. Thanks to the AWIN team for having us 👏

WIN Meetup Travel – great conversations & real insights ✈️ Yesterday we joined the AWIN Meetup Travel and had some truly valuable conversations within the travel affiliate community. For us at advanced store, events like this are more than just networking. They’re about building strong partnerships, discussing sustainable publisher strategies, and driving performance with substance. 🤝

The travel vertical remains highly dynamic – shifting booking behavior, increasing competition, evolving tracking and attribution requirements. That’s why direct exchange between advertisers, networks and publishers is more important than ever. 😊

Big thanks to the team for organizing and to everyone we connected with for the open and insightful discussions. 💫

Looking forward to turning these conversations into measurable growth.

Hola Madrid! We send our best boys to this years Think Tank. We are happy to be back to see some new and some familiar faces. Always a blast.

Day 23 – The Disney Illusion: why brands design for “guided attention” ✨🏰

Ever wonder why crowds move almost instinctively toward the castle at Disney parks?

It’s not an accident. It’s architecture engineered for attention. Disney uses a design principle called “weenies” – visual anchors that pull people in one direction without any signage. Walt Disney coined the term himself. They placed tall, illuminated symbols along the park to guide guests subconsciously through the desired journey – toward shops, shows and experiences. What does that mean for performance marketing?

Effective funnels work the same way: you don’t need to shout, you need to guide.
🔹 use visual cues to lead users toward the next click
🔹 highlight one path, not twenty options
🔹 make the desired direction irresistible and intuitive

When attention is overloaded, guidance beats persuasion. Disney understood this long before digital tracking existed. The castle isn’t just the destination. It’s the funnel entrance.

Day 22 – Why dogs are marketing gold 🐶✨
A crowd of happy dogs can stop people in their tracks in seconds.

There’s a psychological reason for that – and smart brands use it all the time. Researchers call it “biophilia bias”: people respond instinctively to animals, especially dogs, because they trigger trust, empathy and attention. In marketing, this effect shows measurable impact:

campaigns using pets often get higher engagement rates and longer watch times, even when the product isn’t related to animals.

Why? Because emotional relevance beats rational messaging – especially in busy feeds with low attention spans.
So what can we learn as affiliate marketers?
⭐ Don’t just sell logic. Trigger feeling.
⭐ Use visual cues that create warmth, trust and curiosity.
⭐ Emotional anchors make performance stronger – not weaker.

Whether it’s a dog meetup or an ad placement: sometimes all you need is one emotional hook to make people stop scrolling.