LYCLAND
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LYCLAND es una boutique de comunicación especializada en prensa, marketing 2.0, relaciones pública
Trabajamos principalmente con empresas y productos de los sectores de consumo, gastronomía, turismo, diseño, música, belleza, moda y lifestyle. En LYCLAND proponemos un método diferente, apostando siempre por soluciones basadas en la atención personalizada de cada cliente.
10/06/2026
When we begin a project, we enter a process where technique, sensitivity and direction converge to transform the perception of space.
Through a carefully constructed visual narrative, this Madrid hotel by — following its latest renovation — is repositioned within a new contemporary luxury context, where atmosphere, character and desirability become part of the experience itself.
Each image is developed with intention.
Not simply to document the space, but to shape how it is perceived, remembered and valued.
Because in hospitality, image is never just aesthetic.
It is positioning, perception and long-term value.
-Art Direction
-Creative Production
-Spatial Styling
-Shoot Production
-Post Production
MARTINIS & TINIS
We worked on the image strategy for the brand, as well as the visual identity and positioning through communication — this is how this story came together, through a video that highlights how tennis courts have become a true value within luxury hospitality, without losing a single second of dynamism or the glamour of a sunset cocktail.
The idea behind tennis is simple: old money vibes for a generation that loves aesthetics just as much as sport, built around the beauty of the landscape.
Images that don’t just hold moments… they give them meaning.
Let him cook, let US cook… 🤌🏻
Behind the scenes of The First Emotion our narrative-led fashion film produced for Forte de Gaia,
Through cinematic storytelling and visual direction, the project repositions the hotel within a new international luxury landscape, shaping how the space is experienced before it is even visited.
Permanent State of Creation.
29/04/2026
We are Permanent State of Creation 🐆
Audiovisual Production.
Storytelling.
Positioning.
For Forte de Gaia, by we developed The First Emotion — a narrative-led audiovisual campaign designed to reposition the hotel within a new international luxury landscape.
Through film, storytelling and visual direction, we build narratives that don’t just capture spaces — they redefine how they are perceived.
Permanent State of Creation.
How we did it.
A campaign for , part of the by — built around the emotion of experiencing a place for the first time.
A visual journey shaped through movement, architecture, landscape and character to translate the feeling of arrival, discovery and connection with the destination.
Creative + Art Direction:
Photography:
Videography:
Project Manager:
Production: .db
Styling: &
Hair & Makeup: &
Starring:
13/04/2026
Hospitality spaces are not only experienced physically,they are interpreted visually.
Through image strategy, art direction and film, we construct visual languages that express the character, rhythm and atmosphere of a place — shaping how it is perceived, experienced and remembered over time.
Each project begins with a question of positioning:
where the space stands,
how it should be framed,
and within which cultural context it belongs.
This is not about documenting architecture.☝🏻
It is about defining narrative.
Because today, storytelling is no longer a communication layer added afterwards — it is part of the structure that gives meaning to a space from the beginning.
At Permanent State of Creation, storytelling is not a tool.
It is a strategy for positioning.✨
25/03/2026
Hi, allow us to introduce ourselves…
A Permanent State of Creation
Creative house with a global mindset, deeply connected to the worlds of hospitality, luxury, and visual storytelling.
Btw, love and respect to our partenaire 🫱🏼🫲🏻
18/09/2019
Tenemos el placer de anunciar una nueva apertura de Meliá Hotels International. Siguiendo su plan de expansión internacional, la marca Gran Meliá amplía su portfolio en paraísos naturales con la apertura de su tercer hotel en Tanzania: Gran Meliá Arusha.
Con impresionantes vistas al Monte Meru y a media hora de los Aeropuertos Kilimanjaro y Arusha, abre sus puertas el lujoso hotel Gran Melia Arusha, con 171 habitaciones y suites promete ser toda una experiencia exclusiva para los viajeros.
@ Gran Meliá Arusha
Haga clic aquí para reclamar su Entrada Patrocinada.
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Calle San Gregorio, 19 Bajo Izquierda
Madrid
28004