Baud

's renewal began with a clear idea: authenticity is not something a brand declares, but something it proves through every choice. The new identity reflects a more mature lifestyle vision, built around quality, transparency and creative freedom. From the visual system to the verbal narrative, every touchpoint was designed to express a brand that does not impose a way of dressing, but opens space for personal expression. Scotta now stands as a more coherent, emotional and aspirational brand, ready to grow without losing what makes it real.

Villas Gallery was created to redefine hospitality through a more emotional and meaningful relationship with travel. The brand moves away from standardised hotel experiences to build a sense of belonging rooted in culture, place, and human connection. Its identity combines a calm and sensory tone with a flexible visual system that allows each destination to express its own character while remaining part of the same philosophy. Villas Gallery stands for a more conscious way of travelling, where staying somewhere means truly connecting with it.

evolves from a product-focused brand into a universe built around trust, care, and scientific credibility. The strategy expanded the meaning of the brand, positioning it as a place where serenity and effectiveness coexist naturally. A renewed visual identity and clearer product architecture reinforce this vision, bringing greater coherence, legibility, and connection across every touchpoint. Farma Dorsch stands today as a contemporary dermocosmetic brand rooted in family legacy and guided by research, care, and long-term value.

ARCHY WELFARE is built around a simple belief, true style begins with self-care. The brand combines visual health, contemporary design, and personalised service to create an experience that feels both professional and approachable. Its identity brings clarity and sophistication to every touchpoint, from retail spaces to digital communication. Each detail is designed to reinforce care, quality, and confidence. ARCHY WELFARE stands today as a brand transforming the optical category through well-being and design.

ARCHY WELFARE redefines the optical sector through a vision where visual care, design, and well-being coexist naturally. The brand brings the codes of fashion into a traditionally functional category, creating an experience that feels both accessible and refined. Every interaction is designed to balance technical expertise with personal attention, placing people and their individual needs at the centre. ARCHY WELFARE stands for a more contemporary understanding of care, where style and well-being become part of the same experience.

evolves from the strength of its own symbols, reinterpreting the visual assets that have shaped the brand for generations. The refresh builds on its most iconic elements, preserving their recognisability while giving them a more contemporary expression and a clearer role within the system. Typography, hierarchy, colour, and composition work together to create a brand universe that feels more coherent, current, and culturally connected. An evolution designed to keep Tío Pepe unmistakable while projecting the brand confidently into a new stage.

CulturalBrand SpanishWine BrandEvolution LivingBrand DesignSystem