MoKalache.Design
➕ Crafted #design ➕ #branding for purpose driven companies. We get emotional, messy, crazy.
MoKalache is a brand identity studio from one side of the Mediterranean to the other : Barcelona & Beirut. We work with illustration, design, art, words, photography, videos, and codes to help brands narrate their unique stories and visions. We celebrate the creative process and find the magic of designing powerful brand experiences. Our work englobes branding, packaging, websites, prints, strategy, communication and set design
02/06/2026
Anger is love with nowhere to go.
Grief is love with nowhere to return.
You are allowed to feel all of it.
Transform the fire before it burns you instead. 🔥
I didn’t paint this to celebrate violence.
I painted it because I needed somewhere to put what I was feeling about a world where power consumes the vulnerable and calls it natural order.
🇪🇸
La ira es amor sin salida.
El dolor es amor sin retorno.
Tienes derecho a sentirlo todo.
Transforma el fuego antes de que te queme. 🔥
No pinté esto para celebrar la violencia.
Lo pinté porque necesitaba un lugar donde plasmar lo que sentía sobre un mundo donde el poder consume a los vulnerables y lo llama orden natural.
🎵 by
17/05/2026
I painted this as a talisman as much as a painting.
May it protect whoever it finds. 🧿
In Arab and Mediterranean culture the evil eye isn’t superstition, it is ancient wisdom. The awareness that energy is real, that envy exists, and that some things need guarding.
The oldest olive trees on earth are in Lebanon and Palestine. 🫒
Some of them are six thousand years old. They survived invasions, plagues, and centuries of everything this land has endured.
Since the war — over 10,800 hectares burned in Lebanon. White phosphorus deliberately dropped on ancient land. Thirty seconds to burn what took a millennia to grow.
56,000 olive trees bulldozed in one town alone.
Fires continuing even after the ceasefire.
They call it collateral damage.
We call it ecocide.
I paint what they’re trying to erase. 🇱🇧🕊️
Share this. These trees deserve to be known.
Friday Blessings
Reflecting on gratefulness and our love for life. ❤️ and love for creation.
Will tell you more about this new piece soon.
06/05/2026
The fire horse runs alongside.
A symbol of force that cannot be contained …
of the collective anxiety that moves through every conversation now, wherever in the world that conversation takes place.
Fire keeps appearing in my work. I didn’t plan it. It burns the way it burns through everything right now, our news feeds, our calls home, the landscapes we grew up loving.
But I come from a people who knew fire as transformation, not just destruction.
If it speaks to you, it’s because you’re carrying something too. 🔥
What does this piece make you feel? Tell me below.
29/04/2026
Milan Design Week 2026
a few honest observations from the queue.
The activations that worked this year shared one thing: intent. Louis Vuitton went deep into its own archive with Pierre Legrain and came out with something genuinely beautiful. Yinka Ilori and V***e Clicquot built a collaboration where the brief was the brand identity … rare.
Demna at Gucci told a 105-year story through Botticelli-style tapestries and ended it with a gamer chair in an atelier. One punchline. Perfectly placed.
The rest of the week raised a harder question: how much of what we’re seeing is design, and how much is the performance of relevance?
Brands showing up out of fear of being absent. Ticketed queues as manufactured scarcity. Personalised cans resold on the street by the afternoon.
And the uncomfortable mirror: we attend the same way. Less to be moved, more to be seen there.
Design from a purely creative standpoint should still amaze. Should create awe and joy and whimsy. The few that understood that reminded me why the week still matters.
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