Atipus

For this year’s campaign with , we worked on the photography and its application across still images.

The work is built on a saturated realism approach to document Barcelona and the actors.

It uses a mix of framing styles: close, intrusive compositions focused on fragments of the body and layered scenes, and wider shots that place the actor in a direct, central position. A saturated palette runs throughout, sitting against the beach and urban context of the city.

Photography:
Photo Assistant:
Digital (DIGI): James Huertas
Head of Production:
Make-up Artist:
Make-up Artist Assistant:
Make-up Artist Assistant: Julieta Fernández Pérez
Stylist: Eliseu Francisco da Silva
Stylist Assistant: Letícia Canevazzi
Stylist Assistant: Analigia Katsue Teixeira
Runner: Marc Bou

TNC: Carme Portaceli Roig, Xavier Pujolràs, Gemma Casas, Vània Rosell, Maria Espada

Actors: Rosa Renom, Mercè Arànega, , Pepa López, , , , , .salut, , , , , .vilarasau, , , , .julien

Acting Supervisor: Júlia Badrenas
Styling: Bàrbara Glaenzel Ribas
Directors: Josep M. Miró and Magda Puyo

In line with ’s new season, this year’s campaign is built around Barcelona.

A predominant blue, taken from the city’s horizon, becomes the visual thread across all pieces.

We’ve brought it into the city through outdoor panels, buses, posters and a large mural at Glòries station.

The campaign lives in the streets, shifting across formats while holding a consistent tone throughout.

This new season at is shaped by the authors and directors who give each piece its voice long before the work reaches the stage.

Its presentation film becomes a way of navigating that landscape through the people behind the works, rather than the works themselves.

Barcelona appears as a horizon line with a soft blue becoming the visual pulse of the season.

The sound was built from scratch, giving texture to a city and a season in constant movement.

3D Video:
Photography:
Sound Design:

For , we developed a website that translates their philosophy into a digital experience. A circle, derived from the acronym DOT, works as the core element and the guiding thread across the site.

Instead of a traditional menu, users can explore the content through circles, jumping freely from one section to another creating their own journey.

The content was organised to communicate their expertise, balancing technical depth with an accessible narrative, resulting in a flexible platform that embodies their belief: engaging ideas and effective ex*****on.

For 2026 new products catalogue, our approach was to shift it towards a more editorial format, aimed at designers and professionals seeking both inspiration and technical clarity.

We worked on this balance through more expressive visuals that highlight materials and finishes, combined with modular grids that adapt to each product while keeping the information structured.

Interviews across the collections provide a broader view of the decisions behind each piece. All of this comes together in a more flexible system that remains easy to navigate.

For , we designed a brand built to evolve.

The visual system creates a frame using ’s symbol, where hand-drawn illustrations live, keeping the market visible and recognizable from a distance.

The illustrations were made with airbrush and later adapted to different campaign formats. Bold and simple, they leave space for the market to express its personality and what happens inside.

Designed for today’s location, ready to adapt to future editions and new settings!

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Speaking up at work shouldn’t be a matter of luck!

For the Ministry of Labour and Social Economy, we created a campaign to make reporting workplace irregularities feel simple and within reach.

“A quien madruga, la ITSS le ayuda” reframes a popular saying to remind you that speaking up has support behind it. The visuals use gradient variations that evoke sunrise, while the rest of the design is purely typographic, keeping it simple, bold and easy to read making the message instantly recognizable and effective across both print and digital formats. 🌅

POV con Mario Eskenazi Studio

Mario Eskenazi no necesita presentación: su obra ha marcado la ciudad y a las varias generaciones que la han transitado. Este año recibe el ADG Laus de Honor pero lejos de celebrarlo con una entrevista convencional, hemos querido desplazar el foco. Ceder la palabra. Permitir que fueran otros —compañeros de oficio, amigos de largo recorrido, colaboradores, familiares y profesionales del sector— quienes construyeran el relato a través de sus preguntas. ☝️

Dirección y Fotografía: Cristina Tomàs Rovira

Entrevista: Ivan Olmos & Atipus

Agradecimientos: Flavià Boleda, Oscar Guayabero, Xavier Grau, Daniel Ayuso, Ingrid Picanyol, Garbo, Pilar Gorriz, Mònica Losada, Alfredo Enciso, Pupila, Adriana Eskenazi, Gabriela Eskenazi, Querida, Josep Maria Mir y Javier Jaén.

POV: Mario Eskenazi. Una vida de diseño Dirección y Fotografía: Cristina Tomàs Rovira Entrevista: Ivan Olmos & Atipus Agradecimientos: Flavià Boleda, Oscar Guayabero, Xavier…

While at the Sanatori de Puig d’Olena, Màrius Torres found a profound connection between his poetry and the natural world, which became an essential part of how it was shaped.

For the 2025 Literary Awards by , the campaign reflects that bond through a green palette, applied across digital, print and outdoor formats.