Hey

We’ve always felt that wine is really about sharing, family dinners, friends, conversations, celebrations and small moments that somehow stay with you. So we wanted to create a wine that could become part of those memories.

Each bottle comes with a black scratchable label that you can draw or write on with the people you’re sharing it with. A date, a doodle, a message, whatever happened in that moment. Something simple, but meaningful. A small way to keep the memory alive after the bottle is gone.

The wine itself is a natural red wine from Catalonia, crafted by Women using organic and biodynamic grapes.

Vi Negre is finally ready to drink & share : )

Sneak peek 👀
Belus. Mirrors built around light.

A book designed to explore a new material.

Created for , this publication tells the story of Reishi, a biomaterial grown from mycelium, the root structure of fungi.

The book combines editorial content with real material samples so readers can see, touch and understand the material.

Design by Hey.

Pics

In 2020 we did a small coffee collaboration with our friends at Hola Coffee. Just a little experiment. We remember thinking, one day a real coffee brand will come.

It took six years.

This is our first proper coffee project, a brand from Gran Canaria built around the coffee belt, the strip around the world where coffee grows. The line crossing each origin is the equator, a way of honouring origin and turning geography into a graphic system.

🙏🏻 .coffee

Hey Studio

Talking about 2025 is very 2025, we know. But it’s never too late to share a recap of our year in numbers at the studio. A challenging year, fuelled by coffee, laughs, stress and fun. We can’t wait for 2026, it’s already started strong. ✨

Our latest project at Hey: everyday bags.

We collaborated with .aicademy, a creative studio working with AI-driven imagery. We wanted to explore what can be done with AI today, and where its limits are.

The process was about trying things, learning the tools, and choosing when it made sense to use one approach or another. In this case, everything you see, from the process to the visuals, was created using AI.