Tenkai

Podcasts are one of the most under-rated and under-used platforms for advertisers in an age where social media is king 🎧

But nearly 50% of adults listen to podcasts at least once per month, and they can be a great tool to build your thought leadership presence online 💭

Control Your Brand with DTC

Direct-to-consumer (DTC) brands have exploded in popularity in recent years, allowing companies to lower costs by cutting out middlemen 📦

But in addition, DTC helps brands to remain in control of the marketing as they no longer need to rely on retailers to execute their vision in-person 🛍

The Rise of Performance Marketing

Digital marketing is expected to shift away from engagement as a measure of success toward performance-based pay, as social media platforms become less effective at driving sales.

Many companies are already turning to performance marketing networks (PMNs) that buy media on behalf of clients, aiming for conversions rather than impressions.

Human-Centric Marketing

While data and metrics are important for marketers, it's equally important to remember that your clients are real human beings ☝️

Human-centric marketing strategy looks beyond the business relationship to build a personal relationship that lives beyond a single purchase 🦋

Shifting Towards Live Video

Video content has exploded as social media platforms like Instagram and TikTok take the focus away from still imagery 📹

But post-pandemic, livestreaming and virtual events have occupied center-stage, promoting brands in ways that are authentic and that other formats cannot 📲

Data Relationship Management (DRM)

Consumers are more concerned about privacy than ever, leading many digital marketers to change their relationship with gathering personal data 📡

To remain effective, marketers may consider rooting their approach to data in a stronger relationship with customers, built on trust and a true exchange of value 💪

Is the "Age of the Influencer" Over?

With engagement down more than 20% on average, some marketers are wondering whether the massive investment made in influencers has really paid off 🤷‍♂️

As consumers gravitate towards smaller, more relatable creators, brands are also choosing to work with "micro-influencers" who have fewer followers, but also cost less 🤑

The Importance of Good Governance

Content governance is the framework of processes your enterprise uses to manage its content and determine how to create, publish, and maintain its library 🔧

This core structure helps define priorities, provide guidelines, and assign ownership to stakeholders to execute your company’s intended strategy 🤝

Content Audit & Inventory

If you find that your content has lost focus, or isn't performing as well as it used to, it may be time to perform a comprehensive inventory and audit 📖

Seeing your full content ecosystem can help your team determine what to keep, update, or remove. You may even discover patterns that lead to new ideas! 🔋

Finding Your Content's Focus

One of the most common mistakes businesses make as content marketers is putting too much focus on the product, and not enough on the customer 🤖

Content should attempt to make a genuine connection with the client, solving an extant problem or starting a new conversation ☺️

Creating Answer-Based Content

Consumers often search for brands when they have a specific question or issue. Understanding your target client's needs is the key to creating useful, relevant content 📝

Answer-based content can help to improve your website's SEO ranking, with search listening tools enabling companies to collect insights for what their customers are looking for 🔍

How to Use Shareable Assets

Shareable assets are a form of content meant to generate brand awareness and social engagement 📲

Using these materials can generate SEO-boosting backlinks, establish noteriety in your industry, and offer useful information to your target clients, all of which ultimately drives more traffic to your site 👌