Pure.Tech
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PURE.TECH is a material technology eliminating CO2 and reducing green house gases around us. It absorbs CO2, NOx and VOCs.
PURE.TECH's challenge is to introduce new material solutions in the world of textiles, design and construction. WEARPURE.TECH is a new advanced polymer purifying the air we breath. The product is also certified for antiviral and fire retardant characteristics.
COME TOGETHER
Air-purifying denim for ’s Summer 2026 collection.
Pollution-Eating Denim Debuts at Paris Fashion Week 2026.
We’re very proud of our collaboration with in her Spring/Summer 2026 collection, unveiled this week at the Centre Pompidou during Paris Fashion Week.
The introduction of our technology into denim transforms it into a material that actively absorbs CO₂ and NOx as you wear it.
This is fashion with purpose, not only empowering one’s look, but amplifying one’s positive impact on the planet.
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Carrer De Cristobal De Moura 203
Barcelona
08019
Horario de Apertura
| Lunes | 09:30 - 19:00 |
| Martes | 09:30 - 19:00 |
| Miércoles | 09:30 - 19:00 |
| Jueves | 09:30 - 19:00 |
| Viernes | 09:30 - 19:00 |