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What Does SMART Mean?

SMART is an acronym that you can use to guide your goal setting.

Its criteria are commonly attributed to Peter Drucker's Management by Objectives concept. The first known use of the term occurs in the November 1981 issue of Management Review by George T. Doran. Since then, Professor Robert S. Rubin (Saint Louis University) wrote about SMART in an article for The Society for Industrial and Organizational Psychology. He stated that SMART has come to mean different things to different people, as shown below.

To make sure your goals are clear and reachable, each one should be:

Specific (simple, sensible, significant).
Measurable (meaningful, motivating).
Achievable (agreed, attainable).
Relevant (reasonable, realistic and resourced, results-based).
Time bound (time-based, time limited, time/cost limited, timely, time-sensitive).
Professor Rubin also notes that the definition of the SMART acronym may need updating to reflect the importance of efficacy and feedback. However, some authors have expanded it to include extra focus areas; SMARTER, for example, includes Evaluated and Reviewed.

How to Use SMART

Paul J. Meyer, businessman, author and founder of Success Motivation International, describes the characteristics of SMART goals in his 2003 book, "Attitude Is Everything: If You Want to Succeed Above and Beyond." We'll expand on his definitions to explore how to create, develop and achieve your goals:

1. Specific

Your goal should be clear and specific, otherwise you won't be able to focus your efforts or feel truly motivated to achieve it. When drafting your goal, try to answer the five "W" questions:

What do I want to accomplish?
Why is this goal important?
Who is involved?
Where is it located?
Which resources or limits are involved?
Example
Imagine that you are currently a marketing executive, and you'd like to become head of marketing. A specific goal could be, "I want to​ gain the skills and experience necessary to become head of marketing within my organization, so that I can​ build my career​ and lead a successful team."

2. Measurable

It's important to have measurable goals, so that you can track your progress and stay motivated. Assessing progress helps you to stay focused, meet your deadlines, and feel the excitement of getting closer to achieving your goal.

A measurable goal should address questions such as:

How much?
How many?
How will I know when it is accomplished?
Example
You might measure your goal of ​acquiring the skills to become head of marketing by determining that you will have ​completed the necessary training courses and gained the relevant experience within five years' time.

3. Achievable

Your goal also needs to be realistic and attainable to be successful. In other words, it should stretch your abilities but still remain possible. When you set an achievable goal, you may be able to identify previously overlooked opportunities or resources that can bring you closer to it.

An achievable goal will usually answer questions such as:

How can I accomplish this goal?
How realistic is the goal, based on other constraints, such as financial factors?
Example
You might need to ask yourself whether ​developing the skills required to become head of marketing is realistic, based on your ​existing ​experience and qualifications. For example, do you have the time to complete the required training effectively? Are the necessary resources available to you? Can you afford to do it?

Tip:

Beware setting goals that someone else has power over. For example, "Get that promotion!" depends on who else applies, and on the recruiter's decision. But "Get the experience and training that I need to be considered for that promotion" is entirely down to you.
4. Relevant

This step is about ensuring that your goal matters to you, and that it also aligns with other relevant goals. We all need support and assistance in achieving our goals, but it's important to retain control over them. So, make sure that your plans drive everyone forward, but that you're still responsible for achieving your own goal.

A relevant goal can answer "yes" to these questions:

Does this seem worthwhile?
Is this the right time?
Does this match our other efforts/needs?
Am I the right person to reach this goal?
Is it applicable in the current socio-economic environment?
Example
You might want to ​gain the skills to become head of marketing within your organization, but ​is it the right time to undertake the required training, or work toward additional qualifications? Are you sure that you're the right person for the head of marketing role? Have you considered your spouse's goals? For example, if you want to start a family, would ​completing training in your free time make this more difficult?

5. Time-bound

Every goal needs a target date, so that you have a deadline to focus on and something to work toward. This part of the SMART goal criteria helps to prevent everyday tasks from taking priority over your longer-term goals.

A time-bound goal will usually answer these questions:

When?
What can I do six months from now?
What can I do six weeks from now?
What can I do today?
Example
Gaining the skills to become head of marketing may require additional training​ or experience​, as we mentioned earlier. How long will it take you to acquire these skills? Do you need​ further training, so that you're eligible for certain exams or qualifications? It's important to give yourself a realistic time frame for accomplishing the smaller goals that are necessary to achieving your final objective.

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من انهارده فتحنا الحجز مع ESC لبداية مشوار الانجلش ف بورسعيد 😉
عارفين اننا اتأخرنا عليكم وناس كتير كان مستنيانا من بدري بس زي ما بنقول كل تأخيره وفيها خيره 😅
دلوقتي ممكن تسجل معانا عن طريق الاستماره دي
كورسنا مفيهوش شهاده .. مفيهوش حاجه تحفظها .. مفيهوش ملزمه لازم تروح وتيجي بيها .. مفيهوش قواعد لازم تحفظها وتتلخبط فيها .. امال هتعلم الانجلش ازاي يا عم انتا طالما كل ده مش موجود؟ 😂
دي بتاعتنا احنا .. كورسنا بيعتمد على أفضل طريقة ممكن تكتسب بيها اللغه .. الممارسه والمعايشه
حد سأل نفسه قبل كده احنا طلعنا بنتكلم عربي ليه؟
عشان طلعنا لقينا اهلنا ومجتمعنا كلهم بيتكلمو عربي .. يعني سمعنا عربي كتير لحد ما بدأنا ننطقه زي اللي حوالينا .. ونفس الحكايه مع اللي سافر بره .. كلها كام شهر وبيتكلم زيهم .. الفكره كلها ف المعايشه 😉
طب انا معنديش الامكانيه اسافر واعمل المعايشه دي مع اصحاب اللغه .. هنا بييجي دورنا احنا 💪

احنا بنوفرلك البيئه بتاعت الانجلش .. بنخلق مجتمع هنا ف بورسعيد نقدر نمارس فيه اللغه كإننا مش في مصر
كمان المستوى عندنا هيكون متقارب يعني مش هيبقى في إحراج من إن حد يكون أعلى من التاني .
الكورس ف مكانين .. مكان indoor مجهز ومكيف هيكون فيه activities و games و conversation
ومكان outdoor وهو مفاجأتنا ;)
هيكون في يومين ف الشهر عبارة عن camp أو معسكر هتمارس فيه الانجلش طول اليوم .. هيبقى يوم كامل كله انجلش كإنك سافرت بره .. اليوم هيبقى يوم fun فيه BBQ و أكل وشرب وأفلام انجلش و conversation clubs وactivities و games .. هتحس ف اليوم ده انك مش ف مصر .. الcamp هيكون مجانا ;)
المكان ال indoor هيكون في شَخْبطَة - Sh5bta وال outdoor هيكون في Fairozy Coffe بالتعاون مع الجميله Shahd Samy
ولإننا عارفين ظروف الشغل هنا ف بورسعيد وإن شباب كتير جايلهم فرص كويسه ف شركات محترمه بس المانع الوحيد هو الانجلش وانهم ميعرفوش أسرار مقابلات الشغل وازاي يتقبل .. فلما توصل معانا لمستوى متقدم بنأهلك لكورس تاني اللي هو كورس ال business English واللي هتتعلم فيه ازاي تعدي ال interview ف أي شركه وحاجات تانيه كتير 💪 .. وبعدها بنأهلك لإنك تشتغل ف أكبر الشركات ال multinational في مصر 🖐
العدد محدود .. الحقوا سجلوا ;)
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ف شارع ممفيس ورا قهوة علي بابا تقدروا تشرفونا من بكره من 5 ل 7 م

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Happy Ramadan to all of you ,exploit this month to quit all the bad habits you were doing, take the chance to get closer to Allah, forgive those who hated you,meet their bad with your good, treat people with your morals not theirs, use Ramadan to become happy again