Narrative Summit
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A forum that enables professionals to engage in narratives of local relevance and global influence, share experiences and set the Future trends in PR
Since 2011, Egypt has undergone vast changes on the political, economic and business scenes. Local and international players are vying for space and a voice in Egypt. More than ever before PR and communications are shaping the voice of the country and the narrative that trends in the public arena. Traditional PR must now take its place in the history books as we look towards trends and case studie
10 years of Narrative. October 14, SomaBay.
Where conversations turn into direction.
Where the right people are already in the room.
It’s not a conference.
It’s the meet-up of the year.
The Shift, presented by e& Egypt, sets the stage for the upcoming Narrative Summit in collaboration with The Global Narrative.
Bringing together influential voices across technology, policy, investment, and communications, the gathering explores how artificial intelligence and emerging technologies are reshaping global systems, governance models, and economic structures.
Stay tuned as the conversation unfolds.
Kamel Lamia
e& Egypt
RMC Worldwide Partners
Somabay, Red Sea
16/04/2026
We're pleased to introduce 'The shift' a prelude to the Narrative PR Summit in collaboration with the Global Narrative.
Bringing together influencial voices across technology, policy, investment and communications, the gathering will explore how capital is being deployed, how governance is evolving, and how AI is reshaping economies, institutions, and public trust.
From strategy to real-world impact, this is where the next chapter begins.
Kamel Lamia
e& Egypt
RMC Worldwide Partners
Somabay, Red Sea
During the Narrative Summit 2025, a compelling conversation brought together Dina Ghabbour and Mario Testino.
From AI as a tool—not a threat—to the importance of preserving cultural heritage, the discussion highlighted the power of human creativity.
And through Testino’s lens, one truth stood out: Egypt is its people.
Next stop: the 10th edition of The Narrative Summit - October 14th at Somabay. Bigger conversations. Greater impact.
06/04/2026
Rawya Mansour, Founder & Chairwoman of RAMSCO for Trade & Distribution, speaking at the Narrative Summit 2025, emphasized that Egypt’s true identity lies in its people, culture, and continuously evolving civilization - not only in its landmarks.
A powerful reminder that genuine pride comes from heritage, unity, and the role each generation plays in shaping the future.
Check the full episode on YouTube: https://www.youtube.com/watch?v=He5noowVcVA&t=6s
Next stop: the 10th edition of The Narrative Summit - October 14th at Somabay. Bigger conversations. Greater impact.
At Narrative Summit 2025, Ahmed Abdoun, Founder & CEO of 7 Agency, shared a powerful insight, Purpose is the foundation of every strong brand.
Because when a brand is built with purpose, it doesn’t just engage—it shapes conversations and creates change.
Next stop: the 10th edition of The Narrative Summit - October 14th at Somabay. Bigger conversations. Greater impact.
Kamel Lamia , CC Plus
Somabay, Red Sea
RMC Worldwide Partners
27/03/2026
Award-winning historian, author and broadcaster Bettany Hughes reflects during the Narrative Summit on how a single teacher introduced her to the Egyptian Culture, inspiring her at the age of five to become a historian. Her story shows how early experiences can shape a lifetime.
Next stop: the 10th edition of The Narrative Summit - October 14th at Somabay. Bigger conversations. Greater impact.
Kamel Lamia
CC Plus
Somabay, Red Sea
RMC Worldwide Partners
At the Narrative summit, Dr. Ahmed Moharram, Founder and Managing Director of Anchorage Investments, stressed the importance of empowering the private sector to play a leading role in driving economic growth. He highlighted that enabling it to take the lead is key to enhancing Egypt’s resilience and it's ability to navigate ongoing external economic challenges.
Next stop: the 10th edition of The Narrative summit - October 14th at Somabay. Bigger conversations. Greater impact.
Lamia Kamel
CC Plus
RMC Worldwide Partners
Somabay, Red Sea
19/03/2026
Eid Mubarak 🩵
18/03/2026
At the Narrative summit 2025, Azza Fahmy shared how decades of dedication, innovation, and mastery in design and technology have transformed her craft into a jewelry brand that proudly represents Egypt across the Arab world — a testament to turning heritage into a
modern, global story.
Next stop: the 10th edition of The Narrative summit - October 14th at Somabay. Bigger conversations. Greater impact.
Kamel Lamia
Azza Fahmy Jewellery
RMC Worldwide Partners
Somabay, Red Sea
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