Narrative Summit
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A forum that enables professionals to engage in narratives of local relevance and global influence, share experiences and set the Future trends in PR
Since 2011, Egypt has undergone vast changes on the political, economic and business scenes. Local and international players are vying for space and a voice in Egypt. More than ever before PR and communications are shaping the voice of the country and the narrative that trends in the public arena. Traditional PR must now take its place in the history books as we look towards trends and case studies that will move Egypt towards sustainable development, growth and a competitive position on the international scene.
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27/09/2026
Meet Bashar Aboudaoud, Founding Managing Member at UpRound by Brinc.
With a portfolio of more than 250 companies through Brinc, Bashar brings deep experience across venture capital, emerging technology, and startup ecosystems. At UpRound, he is creating new pathways for accredited investors to access institutional-quality opportunities across AI, blockchain, fintech, and beyond.
Bashar will share his insights at Narrative Summit 2026 as we explore what’s next.
📍 Somabay, Red Sea | October 13th–15th, 2026
26/09/2026
Meet Tawfik Diab, Chairman & CEO at Cairo Capital Group.
A prominent business leader with extensive experience in investment and finance, Tawfik brings a strategic lens to capital, growth, and the decisions shaping Egypt’s business landscape.
Tawfik joins Narrative Summit 2026 as we look beyond the reset and toward what comes next.
📍 Somabay, Red Sea | October 13th–15th, 2026
25/09/2026
Meet Ayman Baky, Founder of Baky Hospitality.
With more than 25 years of experience, Ayman has created some of Egypt’s standout dining concepts, including Sachi, Kazoku, and Reif Kushiyaki, growing Baky Hospitality into a team of over 700 people.
At Narrative Summit 2026, Ayman shares his journey of bold ideas, memorable experiences, and a forward-looking vision for Egypt’s hospitality industry.
📍 Somabay, Red Sea | October 13th–15th, 2026
24/09/2026
Meet Mira Riad, Founder and Executive Director of The Littlest Lamb, a state of the art facility for Orphans.
For nearly two decades, Mira has been reshaping the way vulnerable children in Egypt are supported, championing trauma-informed care, family-style communities, and sustainable systems designed to create lasting impact.
Join Mira at Narrative Summit 2026 as she shares her experience and insights.
📍 Somabay, Red Sea | October 13th–15th, 2026
23/09/2026
Meet Gökhan Yücel, Head of Communications at the Investment and Finance Office of the Presidency of the Republic of Turkey.
From shaping Türkiye’s strategic communications framework to advancing its global investment narrative, Yücel brings a distinctive perspective on the power of national storytelling.
Join us at Narrative Summit 2026.
📍 Somabay, Red Sea | October 13th–15th, 2026
23/09/2026
Meet Gökhan Yücel, Head of Communications at the Investment and Finance Office of the Presidency of the Republic of Turkey.
From shaping Turkey’s strategic communications framework to advancing its global investment narrative, Yücel brings a distinctive perspective on the power of national storytelling.
Join us at Narrative Summit 2026.
📍 Somabay, Red Sea | October 13th–15th, 2026
22/09/2026
Meet Amy Mowafi, Co-Founder & CEO of MO4 Network, Ahmed Ebeid, Founder & Managing Director of RMC Worldwide Partners and Moussa Abu Taleb, Chairman of the Board at Event House Egypt, long-standing partners who have shaped the Narrative Summit journey from “Egypt Forever Forward” to “Egypt Reset” and now “Beyond Reset.”
Thank you to MO4 Network, RMC Worldwide and Event House Egypt and for continuing to bring the Summit to life.
📍 Somabay, Red Sea | October 13th–15th, 2026
21/09/2026
Meet Rawya Mansour, Founder and Chairwoman of Ramsco for Building and Construction of ECO Villages.
A sustainability pioneer turning agricultural waste into innovative solutions and championing a vision for zero-waste communities and responsible development.
Join us at Narrative Summit 2026.
📍 Somabay, Red Sea | October 13th–15th, 2026
20/09/2026
Meet Ahmed Tarek, Chairman, Investor and Entrepreneur, with a diversified portfolio spanning logistics, education, tourism, hospitality, food, healthcare, technology and real estate.
From scaling high-growth businesses to investing in AI-powered healthcare and education, Ahmed is driven by innovation, resilience and long-term value creation across Egypt and emerging markets.
Join us at Narrative PR Summit 2026 – Beyond Reset.
📍 Somabay, Red Sea | October 13th–15th, 2026
19/09/2026
Meet Amr Badr, Senior Vice President for Egypt and the Middle East at Abercrombie & Kent.
With more than 25 years of shaping Egypt’s luxury tourism landscape, Badr brings deep expertise across international business, strategic partnerships, and cross-market development.
As a member of the board of EFG Holding and a recognized leader in the region’s travel and tourism sector, he has long helped connect Egypt with global markets and opportunities.
Join us at Narrative PR Summit 2026 as we explore what comes next for Egypt and the region.
📍 Somabay, Red Sea | October 13th–15th, 2026
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