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Salem Alta Moda

The leading luxury fabric curator in Egypt & the GCC, established in 1911. Salem Alta Moda is Egypt’s leading luxury fabrics store.

Known among Egypt’s top designers for being the go-to store to shop the highest quality international fabrics, Salem Alta Moda has been setting the trend in Egypt for almost 100 years now. Salem’s love and appreciation for fabrics comes from a heritage that tied generations of the family to the profession, dating back to 1911 when the first Salem store was opened in Port Said. At the time, the ind

ustry was booming and trade was at its height. Egyptian textiles were the only fabrics available in the market, but with time and with the open of the free market the demand diverged gradually into a high demand for ready-to-wear instead of fabrics. Since then, Salem Alta Moda as a store was established with a slight change in direction, bringing Egyptians the latest in evening wear fabrics. This includes a selection of the finest high-end European fabrics from Solstiss, Ruffo Coli and Dentelles Mery, which are the providers for top designer houses like Elie Saab, Zuhair Murad and Valentino, among others. In 1995, Salem Alta Moda opened up its first branch in Cairo. It expanded even more in 2007, opening its first store outside of Egypt in Dubai, UAE. Fabrics and textile trade has been done the same way for centuries, but what Salem Alta Moda is trying to bring to the table now is not just exclusive luxury fabrics. The main aim now is to work on “solidifying the bond between designer and fabric supplier.” As a brand, it is working on educating people on the role that fabrics play in the fashion industry; that fabrics are the foundation of the industry. Through this process, Salem Alta Moda is working on pushing the industry forward, helping Egyptian designers reach their potential and expand globally. With time, Salem wants to have contributed in creating not only well-educated designers, but also customers who are highly aware of what suits them and what they should be looking for. At the end of the day, it’s Salem Alta Moda’s customers who have been pushing it forward and positioning it as number one. Whatever the client wants, the client gets at Salem, and that is why Salem Alta Moda is always present at the most important fabric exhibitions and conventions to bring Egypt the latest trends.

26/08/2026

Sheer tulle, softened by golden light. Weightless and delicate, it creates an ethereal finish for the modern bride.
Discover tulle fabrics at Salem Alta Moda.

26/08/2026

A celebration of love, captured in a fabric that moves with the moment. Soft floral details and a figure-skimming silhouette bring effortless romance to the occasion.
For the moments that deserve to be remembered, find your fabric at Salem Alta Moda.

26/08/2026

A moment suspended in light. Weightless layers and translucent fabric create a serene bridal expression, made for the beauty of the unexpected.
Step Into Bridal Elegance At Salem Alta Moda.

24/08/2026

The final days of summer call for something worth remembering. A collection made for late celebrations, lingering evenings, and the moments that close the season beautifully.
Make the last days of summer count with Salem Alta Moda’s fabrics.

24/08/2026

Sculpted by texture, defined by movement. A dimensional finish that transforms fabric into a statement, shaping the silhouette with effortless elegance.
Explore the fabrics behind the look at Salem Alta Moda.

24/08/2026

A collection of textures, finishes, and colors, each with its own character. From delicate lace to sculptural embellishments, find the fabric that brings your vision to life.
Discover the collection at Salem Alta Moda.

19/08/2026

Some textures are made to be remembered. Sculptural surfaces, dimensional weaves, and luminous finishes transform fabric into a defining element of the look.

Say goodbye to the summer season and step into the new season with Salem Alta Moda.

19/08/2026

A season defined by movement. From shimmering finishes to intricate textures, these fabrics bring dimension, light, and character to every creation.

Find your next statement fabric at Salem Alta Moda.

19/08/2026

As summer draws to an end, its lighter side stays with us. Delicate pleats, soft shimmer, and fluid surfaces bring an effortless rhythm to every silhouette.

Discover the latest summer collection at Salem Alta Moda.

05/08/2026

True elegance is tailored, never rushed.

In a cascading flow of fabric, our signature ombré satin organza shimmers, reflecting an intricate corset design with floral shaped rhinestone crystals, with elegant tassels.

Explore an exceptional curation of corsets and refined fabrics, exclusively at our showroom.

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Cairo

Salem Alta Moda

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