SOHO STUDIO

Butlers & Co is defined by a raw, material-led language that mirrors the character of its cuisine, layered, hybrid, and rooted in Egyptian influence. The design avoids refinement for its own sake, instead leaning into texture, imperfection, and honesty in the built form.

At its centre, an iconic tree organizes the space, acting as a spatial and social anchor that connects the surrounding seating areas and reinforces a shared, grounded atmosphere.

Jams Hall; where music, performance, and experience meet. Designed as a fully integrated multipurpose venue, every detail extends beyond the stage: dedicated backstage facilities, artist support spaces, a professional kitchen, and a continuous service corridor ensuring seamless operations.

One of the first projects of its kind in Egypt, Jams redefines the modern event space, part music hall, part theater, part cultural destination. Built for live shows, immersive experiences, and endless possibilities.

We believe the most exciting spaces are the ones that break convention. Jams Hall is one of them.

A throwback to Butler’s & Co. one of our explorations into shaping a brand from the inside out.

This project was about more than just designing a space; it was about aligning the interior experience with the food concept itself. Every detail was considered as part of a larger narrative, where atmosphere, identity, and cuisine can speak the same language.

The design of this presidential villa is rooted in a carefully developed floor plan that defines circulation, spatial hierarchy, and the relationship between the interior spaces and the surrounding landscape.

From the initial layout to the final architectural expression, each element was designed to create a balanced and cohesive living environment.

This one-story presidential villa is located directly on the Mediterranean Sea in Marina.

Designed for official state use, the residence hosts distinguished guests in a setting defined by discretion, composure, and quiet authority.

Four bedrooms and integrated service facilities are carefully planned within a seamless waterfront layout balancing privacy with openness to the sea.

At Soho Studio, we approach projects of this caliber with precision, responsibility, and a deep understanding of the level at which they operate.

Follow for more insights and upcoming posts revealing further details of this project.

At Soho Studio, some of our most cherished projects are the ones we create for our circle. Designing 5-Star Living for this incredible client meant taking inspiration from the hotels she’s experienced around the world and weaving them into a home in Egypt that feels entirely hers. A project close to the heart, where luxury meets the personal touch of home.

Once again at Marina Al-Alamein. Following the success of our earlier prototypes, we were commissioned by Egyptian Saudi Developers to design a new residential prototype carefully differentiated, yet fully aligned with Marina’s established architectural language. Proud to continue contributing to one of Egypt’s most iconic and prestigious coastal destinations.

We’re excited to announce we are moving to our new offices in Golf Central Plam Hills marking an exciting step forward in our journey.

Proud to share that Soho Studio has designed the new prototypes for Marina, developed for Torec Developments under the supervision of the Ministry of Housing and authority of Urban Communities in Egypt.

It is an honour to contribute to a project of this magnitude; one that stands among the most significant and nationally positioned developments in the country. Marina is not only evolving; it is redefining its future, and we are privileged to be part of that transformation.