Kinetics

We started with one question: how should an airline make people feel?​
That question shaped Air Cairo’s full brand transformation; from online to offline touchpoints to an app launch campaign that hit 20K downloads in 6 hours.

We’re pleased to announce the appointment of Saieed as Business Director at Kinetics Group, effective December 2025.

With over 15 years of experience across leading media agencies, Bella brings a powerful blend of strategic leadership, client relations, and communication, working with both local and international clients across diverse industries.

Known for her dynamic energy, refined communication, and globally inspired leadership style, her background combines commercial insight with leadership across multidisciplinary teams, alongside a strong focus on sustainable business growth and long-term vision.

We’re excited to have Bella join our team and look forward to the impact she will bring.