FIG-eg
Digital PR & Brand Positioning
Building brands that are trusted not just visible
Egypt | GCC | Global
FIG — For Impact Group We’re already thinking ahead.
For Impact Group specializes in smart PR & digital solutions, with its various applications reflecting a unique artistic aura created using the latest media techniques. Employing a smart, tech-savvy, and creative approach, the FIG team promises a product that challenges the status quo, far exceeding your expectations. We boost & grow brands across local and regional markets by customizing & innova
09/06/2026
Dr. Hala Wahba’s participation in BUE’s Senior Discussion Day with graduating IMC students. Dr. Hala joined the discussion panel to review graduation projects, share industry insights, and connect academic learning with real-world marketing and communication practices. At FIG, we’re honored to support future talent and contribute to building the next generation of communication professionals. Congratulations to all graduating students on this milestone.
04/06/2026
Where future talent meets real experience.
A special moment with Dr. Hala Wahba, Founder & CEO of FIG, alongside our interns from The British University in Egypt (BUE) — sharing knowledge and supporting young talents as they begin their journey in creativity, strategy, and Digital PR.
Here’s to learning, growing, and building the next generation of talent.
What people see, read, and hear about your brand shapes how they trust it.
Digital PR helps your brand build credibility, gain visibility, and turn its story into influence across the right platforms.
It is not just about being mentioned.�It is about being positioned, trusted, and remembered.
Start building your digital presence today.
A 40-year legacy is powerful — but only when people can feel it today.
With GOHAR, FIG helped transform years of trust and experience into a modern lifestyle brand with a stronger identity, clearer messaging, and a more impactful digital presence.
From content direction and website branding to social media, Digital PR, CEO profiling, and the launch planning of GOHAR HOME as a sub-brand, every touchpoint was built to turn GOHAR’s history into a story people can connect with.
Because GOHAR is truly part of every home.
31/05/2026
FIG proudly announces the collaboration between MGS and Qalam & Mic – Season 3: Made in Egypt.
This collaboration brings forward an inspiring story from Egypt’s textile industry, highlighting legacy, industrial growth, innovation, and the journey of Egyptian manufacturing toward global competitiveness.
The upcoming Textile Industry Episode by MGS reflects the spirit of “Made in Egypt” and showcases the impact of local industries shaping regional and international markets.
What people see, read, and hear about your brand shapes how they trust it.
Digital PR helps your brand build credibility, gain visibility, and turn its story into influence across the right platforms.
It is not just about being mentioned.It is about being positioned, trusted, and remembered.
Start building your digital presence today.
26/05/2026
Eid Adha Mubarak from all of us at FIG Wishing you a joyful Eid filled with love, laughter, and blessings.
25/05/2026
Most brands treat Digital PR as online visibility.The smart ones treat it as a growth engine.
Here’s what strategic Digital PR actually unlocks:
Visibility — your brand shows up where your audience already pays attention online.Credibility — trusted third-party validation that no ad can replicate.Pipeline — the right story in the right digital outlet drives inbound like clockwork.
Ads rent attention.Digital PR builds authority.
21/05/2026
Dr. Hala Wahba, Founder of Qalam & Mic, shares the journey behind building a platform that goes beyond traditional content to create deeper, more human conversations between generations.
The news highlights how Qalam & Mic evolved across three seasons — from WELLBEING, to ART AND CULTURE, to MADE IN EGYPT — focusing on national industries, identity, and the stories shaping Egypt’s future.
Read the full news to know more about the vision behind Qalam & Mic and its impact on reshaping meaningful dialogue.
https://alalamelyoum.co/263307/
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| Thursday | 9am - 5pm |
| Sunday | 9am - 5pm |