Sodic Estates

SODIC is launching a new phase in The Estates. The Estates is located in New Sheikh Zayed, offering exclusively villas overlooking massive parks with water features (Twin house - Townhouse -Small Villa - Flat Villa ). installments are over 8 years With 5% down payment!

The Estates Induction
• Background info: In 2018, sales in Allegria were worth 1 billion, most of the transactions were cash. This is a strong indicator of the demand in the market for this specific brand and it shows that the clientele for it exist and are willing to buy.
• Description
o The Estates is like Allegria but without a golf
o Big houses, but not as expensive as Allegria
o A signature community
o A timeless design
o Very exclusive- 545 units total
• Vision: Establishing a rural development with a social exclusion evolving around the calmness and leisure of country style communities. Its simple going back to simplicity with a twist.
o Low density, and is very different than anything we offered. Unique
o Meticulous
o Self sufficient/ Sustainable – fulfills the end users’ needs and requirements
o Resort type of residential community
 Many outdoor activities
o Environmentally friendly
o Homogeneous community
• Location:
o On Cairo- Alex Desert road
o Nothing surrounds the project
o 150 Acres total out of 5000 Acres (New Zayed)
o New Zayed Ring Road- 50m
 New road to connect this whole new area that is going to be developed.
 Therefore, clients will not need to use the Cairo- Alex Desert road or the service road. There will be accessibility from Dahshour Road eventually.
o This is the first project to get the Ministerial degree and finalize all the paperwork in the area of New Zayed. NO Shart Fasekh
o Location in accordance to landmarks
 From Sodic West to project- 6.5km
 From Juhayna Square to project- 15km
 From Sphinx Airport to project- 3.5km
• Almost like from Mirage City to Cairo Int. Airport
o New Zayed is the new model of West Cairo in general, must stress of this point to clients. This is the selling point
 They are the trendsetters, this makes their ROI the highest later on.
 Compare it to the people who bought in Katameya Heights 20 years ago.
 Compare it to the people who bought in Allegria and saw the vision, and now made a big profit percentage.
 VISION is the most important aspect, of what this area is going to be eventually, this is the future.
o There are TWO gates to the project
 West road- from Dahshour- mainly for residents, the basic amenities are in front of the gate. This insures that no outsider will enter from this gate.
 Another one towards Cairo alex Desert Road, this is where the F&B will be located, with a view of the outside of the project, this is to insure that we are not compromising privacy for the residents.
o There is 150m buffer zone between Cairo-Alex road and project to decrease noise, and this area will be a green space.
o Initially the land was 300 acres, now its 150 acres, so the cable lines (daght el 3aly) is closer to the land we left.
• Accessibility
o From Dahshour road- markaz el madina of new Zayed
o New Zayed Ring Road
o
• Clubhouse
o One of the main pillars of the project
o BRANDED CLUBHOUSE- international spa operator
 Operator for Four Seasons, Ritz Carlton
o The approach of this is a country club, not a sports club
o Will offer signature services to residents, ex. Catering
o Walking distance to the Clubhouse and to the parks/open spaces in general
o Exclusive to the residents
• Other amenities in project
o Market/ pharmacy
o Clinic/ vet
o Nursery
o F&B
o Mosque
• Prototypes:
o SV- BUA 314m Land 510m
 86 units
o MV- BUA 349m Land 600m
 84 units
o LV- BUA 433m Land 680m
 49 units
o FV- BUA 343m Bas 282m Land 980m
 10 units
o TW- BUA 291m Land 375m
 120 units
o TH- BUA 268-260m Land 297m
 196 units
o All types have optional basements except for FV, its mandatory
o Footprint: 13 percent, including residential and commercial.

 Initial plan was 750 units, decided on 545 units only and replaced the rest with open spaces and greenery.
 Due to the small size of the land, we decided on making it a high end spacious project, this is where the name “The Estates” comes from. Each client has their garden, but also had the extra greenery.
 We also got rid of the extra houses to increase open spaces, and so that two villas will not be exactly adjacent
• Masterplan
o Pocket parks
 All pocket parks are connected to each other and to the central park through the biking/ walking rail; which is almost 3km
o Lakes distributed all over the project
o Sitting areas/ reading spaces for elders
o Kinds areas
o All LVs and FVs are located in the center area
 60 units – 10 FV, 50 LV
o MVs and SVs have big spaces infornt of them
o Streets-
 The road on the outline of the project is 16m + 20m greenery buffer zone, and then the New Zayed Ring road is located.
 The road surrounding the centeral area in 24m.
 The road in front of the entrance is 36m, four lanes in total, with a water feature in the center.
o Masterplan- international consultant- DIWAN
o Desert inc. office, designed the clusters of landscape in project
o Spaces between houses- minimum 6m , and it increase at the curved parts
o When project is delivered; there will be signages
• Building facades – very distinct
o Handrails- glass
o Stone cladding
o Wood cladding
o Double glazed windows
o The height and width of the glass windows is maximized
 Panoramic view in all designs to look at the landscapes
• FV
o Height of reception in FV in 1.5 floors
o There is an outdoor staircase to connect the roof and garden
o All components are on the ground floor, but there is an extra room on the second floor that can be a living room or a guest room.
o 4 bedrooms including the one on the roof, and can add the living and make it 5 rooms.
o 19 – 20 million
• LV
o 5 bedrooms
 3 bedrooms- first floor – en suite
 1 bedroom/ office- ground floor
 1bedroom/living room - roof.
o All units except for townhouse have provisions for elevators, there is space for it in the floor plan, and this elevator can reach the basement and roof.
o Penthouse can go up to 50% of total roof, not 25% like other projects, because the ministerial decree allows for up to 2.5 floors, but we decided to keep it single families only, so this maximizes the privacy
o All units include nanny rooms.
o Ground floor- 3.3m height
o First floor- 3.3

• MV
o 3 bedrooms – first floor
o 1 study room- ground floor
o Living room- roof
• SV
o 3 bedrooms- first floor
o 1 living room- roof
• Twinhouses
o Brochures will include mirrored prototypes, so it will say in the inventory R.
o Parking is two cars adjacent to each other, not behind eachother, to give feeling of space.
 In all standalones and twinhouses.
o 3 bedrooms
o 1 living room on roof
• Townhouses
o 3 bedrooms plus living
o There is a 6m difference between the corner and middle townhouses because of the terraces.
o Penthouse for both middle and corner units
• Privacy
o Ramps leading up to the house, to give the feeling of privacy to clients.
o With maximizing greenery, houses will not be
• USPS
o High end amenities
o Single families
o Provisions for elevators in all types except townhouses
o Bigger penthouses
o Big green / open spaces
o Very nice facades, not just regular paint
o New Zayed in the new area
o Branded clubhouse
o Very limited number of units
• Delivery
o The clubhouse will be delivered before the first unit of phase 1 is delivered
o Delivery is after 4 years
 2023
 This is the case for the first phase only, the upcoming phases will have a closer delivery time.
• Payment plan
o Over 8 years- with more flexibility in terms of payment plans for the big units.
o Payment plan will be confirmed in two days, do not communicate it until then.
• EOI system
o Information is going to follow after induction
• Selling points
o Luxury brand
o It’s a signature community- much like Forty West, Allegria Residence, Allegria and Caesar
o Clients pay money for luxury, for status, to be part of the high end community
o Its very limited, its even less that Allegria; which includes more families
o We are the only developer who can achieve the vision, brand and legacy of this project
 The idea of being distinct and special
o Client is also paying for quality
• How to reinforce it all:
o Outdoor campaign on main road
 Mehwar
 Sheikh Zayed
 6 October bridge
 15 mayo bridge
o Social media
o Event in Club S with high end clients by Hassan Abaza
o Personalized packages to the VIP clients