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By 2028, Gartner expects 90% of B2B buying to be intermediated by AI agents — over $15 trillion flowing through agent-to-agent exchanges.

Every partner program built for humans-at-a-portal is about to be invisible to the agents doing the buying.

Three open protocols are quietly becoming the plumbing of the next B2B cycle:
• MCP — how an agent reaches into a tool or platform
• A2A — how agents discover and talk to each other
• AP2 — how agents authorize payments between themselves

Read why AI-native PRM matters this quarter — and what partner leaders should do about it:
https://leadfellow.com/the-agentic-economy-why-b2b-partnerships-need-ai-native-prm/

The Agentic Economy: Why B2B Partnerships Need AI-Native PRM - Leadfellow By 2028, 90% of B2B buying will be AI-agent intermediated. Traditional PRM cannot survive the agentic economy — here is what AI-native PRM actually looks like and why partner leaders must pick tools that MCP, A2A, and AP2 agents can reach.

Partner Onboarding: A Complete B2B Step-by-Step GuideA well-structured partner onboarding process is the foundation of every successful B2B partnership. This comprehensive guide covers everything from pre-boarding preparation to long-term partner enablement.Read the full article:https://leadfellow.com/partner-onboarding-a-complete-b2b-step-by-step-guide/

🎅Our Leadfellow Christmas video 2025 is live!
It’s been a year of growth, leads, and good cheer, and we’re closing it out with a smile.
Thank you for being part of our journey. Here’s to a successful and joyful 2026! 💙

LF Christmas video 2025 This is "LF Christmas video 2025" by Leadfellow on Vimeo, the home for high quality videos and the people who love them.

Valencia, we're ready! 🇪🇸

Excited to share that Leadfellow is heading to Valencia Digital Summit 2025 next week!

We're thrilled to announce that Leadfellow will be showcasing at VDS2025, one of Europe’s top tech events bringing together startups, investors, and innovators from around the world.

Huge thanks to Startup Estonia and Tehnopol for supporting our journey!

Let’s catch up in Valencia (Expo Area i10d) ✈️🌍

🚀 New Feature Alert: Connector Role is live!

Have more leads than you can handle?
Now you can not only receive leads, but also send them to your partners and monetise your lead flow.

With the new Connector Role, you can:
✅ Distribute leads easily
✅ Track partner results
✅ Even monetise your lead flow

📌 Curious to see how it works right now? Book a free 30-min demo: https://calendly.com/diana-taluri/30-minute-leadfellow-meeting-zoom

Not every lead is right for you, but it might be perfect for your partner.
With Leadfellow, companies can easily share and receive within their trusted network.

✅ Share leads you don’t use
✅ Receive leads from partners
✅ Track performance and grow together

Want to see how it works?
🎯 Book a free 30-min demo: https://calendly.com/diana-taluri/30-minute-leadfellow-meeting-zoom

Thinking about free PRM? Learn why fast-growing companies switch to paid PRM to scale partner programs, boost ROI, and avoid costly mistakes.

Free PRM vs Paid PRM: Which One Actually Scales Your Partner Program? - Leadfellow

This guide compares the top PRM software in 2025. The focus is on usability, pricing, integrations, and the types of companies each solution fits best.

Top PRM Software in 2025: Comparison of the Best Partner Relationship Management Tools - Leadfellow

To understand the future of referrals, we need to look back at how they emerged, how technology has transformed them, and where the next decade will take them.

The Evolution of B2B Referrals: How They Have Changed and What the Future Holds - Leadfellow

Partner Relationship Management (PRM) and Customer Relationship Management (CRM) are both essential tools in the world of B2B sales. While their acronyms may sound similar, their functions, goals, and users are fundamentally different.

What Is the Difference Between PRM and CRM? - Leadfellow