European E-Commerce Institute

TikTok, a rapidly growing social media platform, is having a major impact on ecommerce, providing businesses with a new and unique way to reach and engage with customers, especially among younger audiences.



Artificial intelligence is being used by ecommerce businesses to enhance their social media strategies, from analyzing customer data to automating routine tasks and providing personalized recommendations.


User-generated content (UGC), such as customer reviews and product photos, can be a powerful tool for building trust, increasing engagement, and driving sales for ecommerce brands on social media.


Instagram shoppable posts allow businesses to directly sell products through their Instagram profile, streamlining the purchasing process and providing a seamless shopping experience for customers.


A recent study shows that customers who engage with ecommerce brands on social media are more likely to become repeat buyers and advocate for the brand to others. This highlights the importance of having a strong, customer-focused social media strategy for ecommerce businesses.

It is not uncommon for us to see store owners losing money on orders instead of making profit. A solid calculation is the backbone of a functional business model. ☝️

Branding is winning.

There is no such Thing as free Traffic.

EEI is a 100% independent institute with its mission to structure, evaluate and publish e-commerce relevant data and information. Based on the findings, trends are defined, which are shared with you and e-commerce stakeholders.

The majority of our services are free of charge. Services that are subject to a fee are always marked as such. Our ambition is to evaluate characteristics of European e-commerce based on collected data.

For organizations with a need for e-commerce solutions, EEI offers free consulting services. This ensures the best possible preparation for the potential implementation. For this purpose we have gathered information, videos and checklists.

Feel free to get in touch.