MDCT AG

Meet “The Racer” – the heart-winning Porsche character trading spec sheets for true emotions.

Shot exclusively in 9:16, the series blends symmetrical, Wes Anderson-inspired aesthetics with unexpected, charming encounters.

The Porsche community loved it (and so did we!):
🔥 4.5M+ organic video views
❤️ 250k+ likes
🔁 10k+ shares

Check the link in bio to watch all episodes.


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Creative Direction: Dennie Pfau
Art Direction: Andreas Drosdz, Orlando Selvaggio, Maximilian Coupe, Mao Wang
Copywriting: Jessica Schweinoch
Project Management: Ines Harer
Film Production: UrbanUncut (Linus Kirschner, Till Hennig, Niklas Haider, Florian Lang, Noah Fackelmann), 888productions (Lukas Walter, Florentin Zinser)

AI can create the image. But what does legal say? 🤔

This week, MDCT Stage brought together creatives and legal expert Azize Ekinci for an insightful exchange on the legal side of using photos and AI-generated visuals.

Key takeaways:
🔸 Copyright stays with the photographer.
🔸 Personality rights apply when people are identifiable.
🔸 And prompts like “in the style of Mickey Mouse”? Not allowed.

To help agencies stay on safe ground, participants received Azize’s AI & image rights checklist – with practical guidance on contracts, clauses and usage rights. Because creativity should move fast. Legal certainty should move with it.



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📸 by Deniz Saylan
AI meets Legal is supported by the City of Stuttgart

– AI meets Legal dives into the legal boundaries and possibilities of using AI in the creative industry.

Together with Azize Ekinci, lawyer and expert in copyright and media law, we’ll talk about what’s allowed when using AI in text, image, design, music and content – and where caution is needed.

📍 Stuttgart
🗓 March 4, 2026 · 5 PM

👉 Get your spot now via link in bio

Content. Community. Crazy ideas. And you’re ready to own it? We’re hiring a (Junior) Social Media Manager to support, create and grow with us.

TikTok. Insta. Ex*****on. Let’s go.

📍 Stuttgart – hybrid. Check the link in bio.

Concepts. Campaigns. Content. You’re ready to own it? We’re hiring a (Junior) Social Media Manager in to support, create and grow with us.

TikTok. Insta. Ideas. Ex*****on. Let’s go.

📍 Stuttgart – hybrid. Check the link in bio.

Concepts. Campaigns. Content. You’re ready to own it? We’re hiring a Junior Social Media Manager to support, create and grow with us. TikTok. Insta. Ideas. Ex*****on. Let’s go.

📍 Stuttgart – hybrid. Check the link in bio.

Concepts. Campaigns. Content. You’re ready to own it? We’re hiring a Junior Social Media Manager to support, create and grow with us.

TikTok. Insta. Ideas. Ex*****on. Let’s go.

📍 Stuttgart – hybrid. Check the link in bio.

Concepts. Campaigns. Content. You’re ready to own it? We’re hiring a (Junior) Social Media Manager to support, create and grow with us.

TikTok. Insta. Ideas. Ex*****on. Let’s go!

📍 Stuttgart – hybrid. Check the link in bio.

Ahead of the sugar curve.
With Woerwag Pharma and ReDia®, we showed how health communication can work today: emotional, clear, and AI-powered.
👀 Food characters instead of medical jargon
👀 Attitude over dogma
👀 Real life over pharma clichés
Discover the full case online – link in bio.

What’s usually a holiday escape became our production base for four unforgettable days.☀️ Rolling hills, golden light, and winding roads set the stage for our latest content production for the Porsche Travel Experience: We chased the spirit of la dolce vita with the Porsche 911 – stay tuned for the final result.

Big thanks to the entire team and – it was a blast!