3SS

🧬 How must TV interfaces evolve when content itself becomes alive?

When what you see, trailers, channels, storylines, can regenerate in real time, the UI can’t just sit there. It has to think, react, and adapt with you.

That was the undeniable message at Google TV Summit APAC.

AI isn’t just enhancing the TV ecosystem; it’s reshaping its DNA.

Together with Ulrich Rath, Director of Sales & Partnerships, we've broken down the key takeaways from the Summit and what they mean for the future of 3SS and the industry.

Our new article explores what the shift currently taking place, truly means to an industry preparing for a world where TV becomes dynamic, conversational, and context-aware across every screen.

👉 Read the complete perspective here:

Blog | AI Is Rewriting the DNA of Television: Reflections from Google TV Summit APAC 2025: A 3SS Perspective Insights from Google TV Summit APAC show how AI is transforming TV into an adaptive, conversational experience, powered by innovations like 3Ready and 3Ready Hero.

🚘 Android Automotive takes the spotlight at CES 2026, and 3SS is proud to join P3 at their biggest showcase yet.

P3 has announced its largest-ever CES presence, featuring the full power of SPARQ OS, their Android Automotive, based IVI platform. We’re excited to be part of it with 3Ready Automotive, our content-first in-car entertainment solution.

Together, P3 + 3SS deliver a pre-integrated, production-ready IVI experience that helps OEMs:

✓ Launch personalized, content-rich infotainment fast
✓ Maintain full brand identity and UX freedom
✓ Accelerate time to market with reduced tech risk
✓ Unlock new revenue opportunities inside the cockpit

Read the PR: https://eu1.hubs.ly/H0p_TY80

See the joint solution live at:
📍 LVCC West Hall — Booth 6719
📅 Jan 6–9, 2026

If you’re shaping the next generation of in-car experience or Android Automotive strategy, we’d love to meet.

👉 Book your CES meeting:

https://eu1.hubs.ly/H0p_V1B0

www.automotiveworld.com

🚗 CES 2026: The In-Car Entertainment Revolution Starts Here
The in-car screen is becoming the next big entertainment destination, and 3Ready Automotive is leading the way.

At CES 2026, we’re showcasing how carmakers can own the in-car experience, not rent it out. With 3Ready Automotive, OEMs can deliver immersive, personalized entertainment that reflects their brand, engages drivers and passengers, and unlocks new revenue opportunities.
One platform. Endless possibilities.

- Smarter discovery: Surface the right content at the right time.
- Personalization at scale: Adapt dynamically to users and driving context.
- Full brand control: Keep your experience consistent across every model and market.
- Monetization & insights: Turn engagement into growth.

📍 Meet us at CES 2026: LVCC, West Hall, Level 1 — Booth #6719 (P3 Group Booth)
👉 Book your demo: https://eu1.hubs.ly/H0pbHTN0

In the media and automotive industries, the conversation around security remains a top priority. Even now, more than ever before. That's why we're proud to share that our 3Ready platform has officially achieved /IEC 27001:2022 certification from BSI.

For our customers and partners, this means:

✅ Simpler vendor checks and due diligence.
✅ Verifiable proof that both service and data are protected.
✅ A foundation of security you can build your business on.

You can get the full details in our blog: https://eu1.hubs.ly/H0nyXnT0

Family Day in Chișinău was all about fun, connection, and good vibes! Our team spent a great day together with their families, enjoying games, activities, and plenty of laughs. 🎉 💚

Apps are everywhere. Experience is the differentiator. See how the most forward-thinking telcos and operators are delivering it live with at IBC 25:

🚀 Vodafone is powering multi-country TV with a single, future-ready platform.
🌍 Allente runs both B2B and B2C Pay-TV across 4 countries, all managed in the cloud.
⚡️ One TV (4iG group) modernized 400,000+ legacy Linux STBs in record time, no swaps, no downtime.
🗣️ And with Hero, our new conversational UX for Android TV, voice becomes the most intuitive path to content.

All of it powered by 3Ready, helping 20+ Telcos and Pay TV Operators worldwide to keep their customers engaged and attract new audiences across managed STB, Smart TV and any streaming device.

Meet us at Hall 5, Stand 5.A89 during IBC (Sep 12-15) and let's explore what’s next, and how to build it. Schedule your demo:
https://eu1.hubs.ly/H0ly6B_0

✨ Proud to be part of Nagra's exclusive partner ecosystem for OpenTV ENTera.

🚀 With 3READY and OpenTV ENTera, viewers enjoy a fast, smooth, and personalized experience, no matter what screen they're on. Operators can launch new services quickly, keep things running smoothly, and understand what their viewers want.

"Through our long-term partnership with NAGRAVISION, we're creating a powerful pre-integrated solution that enables operators to launch new services seamlessly and rapidly. We're proud to be involved with OpenTV ENTera to deliver a next generation viewing experience for today's consumers." Kai-Christian Borchers, Managing Director, 3SS

➡️ Check out the new ebook to see how we're making streaming better: https://eu1.hubs.ly/H0lgb_n0

🚀 We’re excited to partner with castLabs to elevate the Proximus Pickx experience with a powerful new React Native player SDK

This collaboration expands the reach of our 3Ready platform, enabling consistent, high-quality playback and enhanced interactivity across all screens, from smartphones and tablets to Apple TV and web

Together, we’re helping Proximus deliver a seamless, scalable, and future-ready streaming service that users love

💡Discover more about how we’re shaping the next chapter of multiscreen entertainment:
https://eu1.hubs.ly/H0lbcN80

📺 Broadcast TV isn't dead; it's evolving, and we're excited to be part of the solution.

The latest article from 4rfv reveals that 87% of UK viewers still watch traditional TV, spending three times more time on it than on streaming.

🎯 As part of the OpenTV ENTera ecosystem, the team 3SS is committed to deliver the next-gen multi-screen experiences that make this transformation possible.

Read more: https://eu1.hubs.ly/H0kY_L70

♻️ One Hungary transforms 400,000+ STBs with 3Ready, bringing next-gen TV to households nationwide!

We're excited to announce that One Hungary has upgraded its OneTV service, delivering modern entertainment experiences on existing Sagemcom devices. Using our 3Ready Framework with LightningJS, viewers now enjoy intuitive navigation, personalized experiences, and direct integration with popular streaming services, including Netflix, Prime Video, and YouTube, and supports deep-linking to regional content providers such as RTL+ and HBO Max.

🗣️ "Our priority is to deliver real value to customers while reducing environmental impact," said Tamás Bányai, CEO of One Hungary. "This upgrade shows that innovation doesn't have to come at the expense of sustainability."

This milestone brings advanced features to the Hungarian market, leveraging the combined expertise of our valued partners, One Hungary, Sagemcom, and NAGRA. The full migration was completed in just nine months.

➡️ Read the full story:

3SS News • One Hungary Reinvents TV Experience with Sustainable OneTV Upgrade May 16, 2025 - Read full press release: One Hungary Reinvents TV Experience with Sustainable OneTV Upgrade