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Strategie- und Design-Agentur Markenstrategie, Markendesign, Markenkommunikation
Agentic Commerce: Strategy, not just technology
Imagine this: your personal AI agent tracks your running, rewards your achievements with new eco-friendly shoes, even signs you up for a marathon and books your flights. Fun thought experiment — but closer to reality than many think.
This example also highlights the risk: Agentic AI can elevate customer experience — or dilute your brand. It’s no longer just about automation or efficiency. These systems decide, act, and learn independently.
»For brands, this means AI is becoming the new interface to your customers, and decisions happen in milliseconds. Without clear strategy, touchpoints can be lost, and brand perception weakened,« explains our Brand Strategy Director Julia Puga
Our take:
Agentic Commerce is not a tech issue
it’s a strategic C-level challenge.
- Test without structure, and you’ll end up reacting
- Build with vision, and you can shape the market
So what brands need now:
- Clarity on organisational readiness
- A concrete goal vision (beyond individual use cases)
- Governance before scaling
- Strategic control over AI’s impact — because at the end of the day, it’s the organisation that decides, not the agent.
Question for brand leaders:
Are you treating Agentic AI as a mere experiment, or as a real competitive advantage?
Podfast #13 with our Creative Strategy Director Volker Heine is live!
Brands today are perfectly designed, well managed and heavily invested in. Yet many still struggle to truly connect. Why? Because what’s often missing is a strong, authentic idea that reaches hearts and minds.
In this episode, Volker talks about why real brand impact takes more than rational arguments. It takes courage, conviction and stamina to develop an idea a brand genuinely stands for.
Tune in now.
When is a logo really well designed?
In Podfast #12, our Founder and Managing Partner Knut Maierhofer breaks down the five key criteria that define a strong logo — and explains why your logo deserves real attention.
Press play and find out if your logo makes the cut.
Can AI understand design?
In Podfast #11 with Vera Schnitzlein we dive into why AI struggles with ambiguity, yet excels at analysing vast amounts of data — and how we use it in The Regular Brand to reveal the most regular brands in any industry.
Tune in now!
www.the-regular-brand.com
30/10/2023
🚀 We’re taking off from Facebook! Follow our journey on Instagram and other socials for the latest updates.
Instagram: https://www.instagram.com/kmsteam_spirit/
LinkedIn: https://www.linkedin.com/company/kms-team/
More information: https://linktr.ee/kmsteam
12/09/2023
Her mind was set on KMS TEAM, and we had our sights set on her too. Meet Isabella, our Junior Designer since June 2023. 👋
From the small Bavarian town of Cham, Isabella moved to Munich in 2019 to pursue her bachelor’s degree in Brand and Communication Design at .amd. As soon as she graduated, she knew what to do. »I followed KMS TEAM’s projects for a while, and I was determined to join the team. It was the only company I applied for«, she explains.
Isabella’s artistic vein was evident from early on. »For as long as I can remember, I have been into both analog and digital drawing, handcrafting, pottery, and macramé. Choosing my career path was therefore relatively straightforward«, she says.
Now at KMS TEAM, Isabella is a happy soul. »I received a warm welcome into a very relaxed atmosphere. From the strong teamwork to the nice coffee breaks and cooking sessions, I feel like I belong here«.
05/09/2023
The »PAGE CD/CI Ranking 2023« is out!
This year, we are proud to have achieved fifth place – a big thank you to all our clients and our amazing team!
We believe in the power of Gestaltung.
We believe that design matters. It shapes our world, influences perceptions, and enhances experiences. Whether it's through visual aesthetics, intuitive interfaces, or impactful communication, design has the power to inspire, engage, and connect. It has the power to make a lasting impression that drives meaningful interactions.
Download ’s full ranking for free – link in our bio. 🔗
25/08/2023
Need some help handling this heat? Turn on your fan and listen to our new summer vibes Weekender – created with alternating songs chosen by and . ☀️
Link to the Spotify playlist in our Links Highlight. 🔗
Cover by .
21/08/2023
Looking for the best vegan & vegetarian food in , or ? 🌱
As a digital partner, we supported the Future Cooperative in the development of its first product: Future Maps. With the Future Maps app, you can easily find nearby sustainable establishments, whether you are looking for a restaurant, a café, or (soon) clothing or furniture stores.
We would love to have you test the app and give us input on how to improve it!
Be an early beta tester – link in our bio. 🔗
30/07/2023
Positive relationships are vital to unleash the true power of teamwork and creativity. Everyone faces their own battles, but through empathy, trust, and respect, we can overcome them together.
Take a moment to think about all the people who have supported you and helped you grow.
Happy International Day of Friendship. ❤️
27/07/2023
has always been a pioneer in the depiction of movement and proportion, the blending of reality and abstraction. With creativity, it forges new paths in design that polarise and transcend the boundaries of the imaginable.
»Depending on the type of communication, the Nymphenburg shapes can take on a more traditional or radical appearance«, explains Patrick Märki, Managing Partner KMS TEAM.
Learn more – link in our bio. 🔗
3rd 📸 by .
27/07/2023
Developed by our type designers and .kowloontype, Founder & Type Director at Kowloon Type, the new font »Rhino Clara« was likewise based on the shapes.
»The contrasting nature of the brand principles is also reflected in the typography«, says Hendrik Weber, Type Director KMS TEAM. The delicate serif stands for tradition and is combined with an expressive grotesque typeface that represents the antithesis of radicalism.
Learn more – link in our bio. 🔗
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