Usercentrics

We asked 11,000 people across 7 countries how they really feel about brands, AI, and their data 👀

The results? Eye-opening.

👉 1 in 4 canceled a subscription in the past six months over concerns about how their data was being used in AI.

👉 1 in 5 switched to a competitor.

👉 And over half said they'd pay more for a brand that's transparent about it.

Trust isn't just a feel-good word anymore. It's showing up in purchasing decisions, churn rates, and willingness to pay.

The Usercentrics State of Digital Trust 2026 is out today. See what consumers in your market are really thinking 👉 https://brnw.ch/21x3BUo

Hello? Anyone still here? 👋

We know it's been quiet lately, but if you follow us on other channels, you'll know we've been anything but slow.

Here's what we've been up to:

🐹 We built a human-size hamster wheel and took it to Advertising Week in London, where Chris Elsheikhi shone on stage and where we also hosted an evening with our partners.

📱 We came back to London for Business of Apps, where June Bolneo absolutely stole the show.

🗽 We moved into a bigger office in NYC (photos coming very soon, we promise).

🎤 And as we post this, we're packing our bags for OMR in Hamburg next week, where our CMO Adelina Peltea will be speaking at the Yellow Stage.

Never a dull moment at Usercentrics. See you in Hamburg? 👀

March is looking busy in the best way 📅

📍 March 3 | Savant Retail Congress | Amsterdam
A room full of retail leaders figuring out what modern retail really looks like. Think digital transformation, smarter customer experiences, and how data actually drives growth without losing trust along the way.

📍 March 24–26 | Advertising Week Europe | London
One of the biggest gatherings in advertising. Brands, agencies, tech platforms, and media minds all in one place talking performance, AI, privacy, measurement, and what marketing needs to look like next 📊

If you’re heading to either, let’s connect. These are exactly the conversations the industry needs right now 🤝

And yes, we’re genuinely proud to be stepping onto those stages and being part of shaping what comes next 🚀

🌍 How does a Company Kick Off look when it’s hosted simultaneously on 2 continents and 6 cities?

Think New York, Prague, Odense, Lisbon, Munich, and Buenos Aires… all buzzing with the same energy at the same time ✨

Last Friday, we celebrated our CKO Fair 2026, our ultimate “let’s successfully kick the year” event 🚀

We kicked things off with Company OKRs, setting the stage for what’s ahead 🎯

Next, we dived into the OKR Fair, a fun twist on a job fair where you could visit team booths, learn about Q1 OKRs, and see how everyone plans to make magic happen 🎡

Finally, we wrapped up with team-building games and some well-deserved Party Time, because no kick off is complete without celebrating together 🎉

Here are some snapshots captured by our “Content Creators for a Day,” and very soon we’ll be sharing even more unique content on LinkedIn and Instagram. Don’t miss out!

We’re kicking off February by connecting with some incredible minds across marketing, eCommerce, and customer experience. If you’re attending any of these, let’s say hi 👋

✨ The Virtual MarTech Summit (by The MarTech Summit)
Connecting top MarTech leaders across APAC & EMEA, this global virtual event dives into everything from marketing strategy and CX to data integration, all with practical, real-time insights to help you win in 2026.

🛍️ Savant Retail Congress (London)
Bringing together senior eCommerce, marketing, digital, and customer experience leaders from across the UK for meaningful conversations and forward-thinking strategies.

Check out our February calendar below and let us know where we’ll see you! 🚀

We’re really excited to share some big news with our Facebook community 🎉

We have acquired MCP Manager, a leading company in building critical AI infrastructure 🚀

Integrating MCP Manager into Usercentrics and our Privacy-Led Marketing Suite adds an essential layer of control for AI-driven systems. It helps companies manage how data flows into, between, and across AI models, tools, and agents.

In simple terms, MCPs make sure AI uses the right data, for the right purpose, at the right time ✅

💬 As our CEO Donna Dror put it: "AI is moving fast, and companies need a practical way to stay in control as they scale. With this step, we’re helping teams build AI that’s ready for the real world, responsible, compliant, and trusted by design.”

This acquisition empowers AI innovation without blind spots and gives teams clarity, confidence, and structure as AI agents and workflows become part of everyday business 🙌

We are proud to take a front seat in shaping the future of AI by bringing consent and data governance into the equation.

👉 Read the full announcement: https://brnw.ch/21wZ7x1

2025 is already behind us, but we closed the year with two highly anticipated product news! 🎉

1️⃣ Privacy Policy Generator for WordPress: Works seamlessly with all WordPress themes, translation, caching, and security plugins. WordPress users can now generate a compliant, up-to-date privacy policy directly on their website. Simple, fast, and no technical expertise required.

2️⃣ Cookiebot CMP App for Shopify: Consent management is now automated, easy, and fully compliant with GDPR and Google Consent Mode v2. Shopify users can handle consent effortlessly.

Can’t wait to see what’s next? Keep an eye on our monthly product news here on Facebook and follow our LinkedIn profile for day-to-day updates 👀