Exponential Interactive

Our VP of Product Management, Tim Sleath talks all things GDPR with Martech Advisor. Consent or legitimate interest? Which way did you go?

The Unintended Consequences of Relying on Consent with GDPR Following the updated privacy laws enforced by the EU parliament, websites are legally required to show their cookie policy notice - and many users are happily accepting these notices and giving access to their data as they log onto their favourite sites. Tim Sleath, Vice President of Product Manage...

How can big data help travel marketers move target audiences to become customers for life? Jim Johnson examines the motivations of key traveler personas.

How Hotel Brands Can Use Big Data to Connect With a Wider Range of Travelers Research offers insights into guest booking patterns.

How important are viewability metrics for measuring digital campaign success? Find the approach that works best for your strategy.

The Advertiser’s Guide to Viewability In this short guide, we've identified some key areas, questions and talking points for any advertiser thinking about adding viewability as a metric to their campaigns.

"Smart advertisers are utilising machine i.e. data-driven learning, applying both macro and micro insights, in combination with the human touch, to help reach relevant customers at every stage of the consumer journey." says our UK Managing Director, Nick King when speaking with AdTech Daily about the challenges and opportunities of machine learning.

Read the full article here:

The Challenges and Opportunities of Machine Learning - Ad Tech Daily It could be argued that the widespread coverage of subjects such as Machine Learning (ML) and Artificial Intelligence (AI) has only served to confuse many people as to the current state of play with these technologies. The adtech industry is filled with a fear that if you are not using a certain tec...

Our Global Director of Sales Strategy, Tyler Greer shares his thoughts with Global Marketing Alliance about how marketers can leverage data to hook the market. Find out how you can roll with the punches by reading his piece here:

Data strategy planning: roll with the punches and reveal what your data can do for you Ensure your data strategy planning and the insights you are gathering are punching in the right direction: data that is correctly verified is thus good data – providing insights that guide our targeting; clearer understanding of audience behaviours that drive higher performance campaigns

What has your data done for you lately? Asks our Global Director of Sales Strategy Tyler Greer. Find out how marketers can get the use of data right in our latest opinion piece with ExchangeWire Read it here:

What Has Your Data Done for You Lately? | ExchangeWire.com Tyler Greer, Head of Strategy, Exponential, discusses how marketers can take advantage of big data to optimise their campaigns, as well as the pitfalls and opportunities of the data-led media environment for brands.

Marketers, here are 4 ways to make 2018 your year -
Find out what our Director of Global Sales Strategy, Tyler Greer has to share here:

Marketers, here are 4 ways to make 2018 your year - Digital Media Marketing News Along with the other marketers who contributed to the double digit growth in digital spend last year, you might have had a great year in 2017 – but here’s how to ensure 2018 will be even better. To start the year off on the right foot, it’s worth taking a step back to delve into …

Ever wondered what it's like to work at Exponential France? Read our latest blog article about our French office to get the inside scoop on hidden Parisian gems and mottos to live by!

Global Offices: Paris Edition « Exponential Blog Our “Global Offices” blog series features a Q&A each month with one of Exponential’s offices across the globe. For the month of January, we get up close and personal with Exponential’s French team in The City of Lights. If you ever get the chance to meet this spirited bunch, they might just ...

"There is no one-size-fits-all approach which is usually associated with more traditional media such as TV or press" Our UK Commercial Director, Nick King speaks with PerformanceIN about marketing metrics and the value of CPE. You can read the full article here:

Why Advertisers Need to Rethink the Metrics to Provide Brand Value Man first started standardising measurement of distance around the third or fourth millennium BC. Peoples in Egypt, Mesopotamia and the Indus Valley had the cubit, the length of the forearm to the tip of the middle finger, as their primary ...

Are you concerned about how ad-tech providers will be compliant when GDPR comes into force this May? Read our progress report on the steps we're taking to be compliant in time, over on our blog -

Roadmap to the General Data Protection Regulation – January Progress Report « Exponential Blog As we move closer to the GDPR live date of 25th May, some things are becoming clearer about how GDPR will impact online advertising. The most obvious thing is that while there are multiple legal bases that are available to legitimately process user data, the one which will be needed to underpin onli...