Martin Rieger Sound
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With my 3D Audio Matrix, I help clients to enhance their immersive production
Tired of distracting arrows in VR? Sound design offers a more natural and intuitive way to guide users. Learn how to solve common VR challenges with audio, instead of breaking the visual immersion.
In an ideal world, sound professionals are involved early. But reality often means being brought in after the visuals are complete. Involving sound experts sooner isn't just about audio—it's about enhancing the entire user experience from the start.
A key tip for sound design is to use reference tracks. This is common in music mixing, helping you compare your work to professional artists and identify what needs to be done to reach that level. It's a powerful way to guide your process.
Das größte Problem: Kunden wissen oft nicht, dass Sound wichtig ist, bis sie eine emotional packende Experience hören. Beschweren sie sich nicht, heißt das nicht, dass der Ton gut genug ist.
28/07/2026
Most "3D audio" productions I've heard sound worse than the stereo version...
And I'm probably one of the biggest enthusiasts in the field.
3D music is still a big unknown. It's unfortunate that marketing acts like they've already found the holy grail. In reality, I've personally heard very few 3D audio productions that have blown me away.
But they do exist.
Because technology not just been used because you can.
I question my own work every project. Simply to make sure my enthusiasm for 3D sound actually reaches the user. That's the only way innovation happens.
With storytelling, you can add another layer of information to your experience. With music, you gain more punch in your mix. The key is knowing when to use which audio format. It depends so much on content and context.
So if you're a content creator, ask yourself: when is stereo actually the better call?
Im Zweifel lieber nachfragen! Selbst wenn es nur ein "passt schon" ist, kann es sein, dass man über eine Inszenierung oder eine andere Tonlösung nachdenkt. Oft gibt es Möglichkeiten, Probleme mit Ton zu lösen.
Lange im Studio? Gezielte Pausen und das Abhören über Kopfhörer sind essentiell, um Hörermüdung zu vermeiden und den Sound zu perfektionieren. Frische Ohren decken die feinsten Details auf.
25/07/2026
Apple says 80% of Apple Music users tried Spatial Audio.
I have one problem with that number:
Trying isn't liking.
And liking isn't staying.
Three things I'd actually love to know:
How many people actively choose Spatial Audio?
How many switch back to stereo?
How much longer do they listen when it's enabled?
I know plenty of audio people who tried Atmos Music.
They loved the idea.
The mixes? Not so much.
Most went back to stereo.
And they still count towards Apple's 80%.
That's why I find the statistic a bit misleading.
Spatial Audio for films, live events and immersive experiences? Huge fan.
Spatial Audio for music? I'm still waiting for the moment where the average Atmos mix beats the stereo version.
The technology isn't the problem.
The question is whether people actually want it once the novelty wears off.
Warum realistische Geräusche am Chiemsee nicht immer das Beste sind. Die Illusion einer perfekten Kulisse entsteht durch gezieltes Filtern und Anpassen des Sounds. Erleben Sie die Magie des Moments.
In einem immersiven Showroom eines bayerischen Autoherstellers konnte man Autos virtuell konfigurieren. Doch trotz Fokus auf Wertigkeit fehlte ein entscheidendes Element: Sound. Motorengeräusche und Türschließgeräusche prägen unser Empfinden von Wertigkeit enorm – ein Aspekt, der in dieser VR-Erfahrung komplett ignoriert wurde.
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