Digital Net Marketer

Top takeaways from the Digiday Publishing Summit

Top takeaways from the Digiday Publishing Summit Digiday's media team recaps their top takeaways from the event, and media executives in attendance share the opportunities, challenges and industry trends that are top of mind for them at the moment.

Why health care network Tia wants to reach women through OOH, social media

Why health care network Tia wants to reach women through OOH, social media With the help of creative agency Big Spaceship that has a credited team of 16 employees, the 30-second spot and three 15-second videos featuring real Tia members for the OOH campaign and real Tia healthcare providers highlight the importance of women being heard and seen in healthcare through videos...

For the good of the community

For the good of the community One way to serve the community is to see it as a market and solve one of its problems. When people choose to buy something, it’s ostensibly because the thing you sell is worth more to them th…

The way it’s done

The way it’s done Some people say, “we’re not changing it, because this is the way it’s done.” And some people say, “the way it’s done isn’t good enough, let’s make it…

Novelty vs action

Novelty vs action Nerds, geeks, early adopters: they do things because they’re fresh and new and might not work. They’re novel. Most people, though, hesitate in the face of novelty. Because novelty is ri…

What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show

What beauty brand Fenty can gain from Rihanna’s Super Bowl halftime show Following a roughly six-year hiatus from music, Rihanna is returning to headline the NFL Super Bowl halftime show. The residual effects for her Fenty brand will be paramount.

As destination travel takes off, the ‘Big Easy’ is experimenting with AR/VR to draw visitors

As destination travel takes off, the 'Big Easy' is experimenting with AR/VR to draw visitors As travel, and travel tourism, return to pre-pandemic levels, New Orleans is leveraging AR/VR technology marketing to stand out and capture more traveler attention.

How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes

How sunglasses brand Quay retooled its advertising to be less reliant on performance marketing following iOS changes Prior to the iOS changes, Quay was spending the majority of its ad dollars on performance marketing tactics and influencer marketing.